Best AI Tools for Marketing Agency

Tactiq

Productivity

Real-time meeting transcription and AI summaries — right inside your browser

• Real-time transcription for Google Meet, Zoom, and MS Teams
• Chrome extension — no downloads or bots joining calls
• AI-generated meeting summaries and action items

Beehiiv

Marketing Automation

Newsletter platform built for growth — with monetisation and AI writing built in

• Newsletter builder with custom branding
• AI writing assistant
• Paid subscriptions and paywalled content

Granola

Productivity

AI notepad for meetings — captures what was said so you can stay present

• Automatic meeting transcription and notes
• Works with Google Meet, Zoom, and Microsoft Teams
• GPT-powered note cleanup and structuring

Microsoft Clarity

Analytics & Data

Free heatmaps and session recordings from Microsoft

Microsoft Clarity is a completely free tool providing heatmaps, session recordings, and user behaviour insights. No session limits. AI insights surface key friction points. A serious competitor to Hotjar's free tier.

• Free session recordings
• Heatmaps
• Click & scroll maps

Klaviyo

Marketing Automation

Email and SMS for e-commerce growth

Klaviyo is the leading email and SMS marketing platform for e-commerce, with deep Shopify integration and AI-powered product recommendations. Free up to 250 contacts. Generates significant ROI for DTC and retail brands.

• Shopify & BigCommerce integration
• AI product recommendations
• SMS marketing

Riverside.fm

Video & Media

Record studio-quality podcasts and videos remotely

Riverside records each participant's audio and video locally at high quality, producing broadcast-ready content. AI transcription, clip generation, and magic clips for social media are included. Popular with podcast hosts and YouTubers.

• Local track recording (studio quality)
• AI transcription
• Magic clips for social

BrightLocal

SEO

Local SEO tools for small businesses

BrightLocal provides local citation building, rank tracking, review management, and Google Business Profile optimisation. It's the leading tool specifically for local businesses wanting to rank in Google Maps and local search.

• Local rank tracking
• Citation building
• Review management

Looker Studio

Analytics & Data

Free data visualisation and reporting

Looker Studio (formerly Google Data Studio) is a free tool for building interactive dashboards from Google Analytics, Sheets, BigQuery, and 800+ data sources. Essential for SMBs wanting professional-looking data reports at zero cost.

• Free dashboards
• 800+ data connectors
• Interactive reports

Apollo.io

Sales & CRM

Sales intelligence and outreach platform

Apollo.io gives SMBs access to a 275M+ contact database for prospecting, combined with email sequencing, dialler, and CRM. Its free plan includes 50 email credits per month. Excellent for outbound-driven small sales teams.

• 275M+ prospect database
• Email sequencing
• AI email writing

ActiveCampaign

Marketing Automation

Marketing automation with a CRM backbone

ActiveCampaign combines email marketing, automation, and CRM in a powerful platform aimed at growing SMBs. Its visual automation builder is among the best in class. AI features predict the best content and contact scoring.

• Visual automation builder
• Email marketing
• CRM

Opus Clip

Video & Media

AI repurposes long videos into viral clips

Opus Clip automatically identifies the most engaging moments in long-form videos and turns them into short clips for TikTok, YouTube Shorts, and Instagram Reels. AI adds captions, transitions, and b-roll. Free plan included.

• AI clip selection
• Auto-captions
• Virality score

Descript

Video & Media

Edit video by editing text

Descript lets you edit video and audio by editing the auto-generated transcript, making it uniquely easy for non-video editors. AI removes filler words, enhances audio, and creates clips for social media. Free tier available.

• Text-based video editing
• AI filler word removal
• Overdub (AI voice clone)

MailerLite

Marketing Automation

Simple, beautiful email marketing

MailerLite offers clean design, solid automation, and excellent deliverability on a generous free plan (1,000 subscribers). It includes website builder and e-commerce capabilities. One of the best free email tools for SMBs.

• Email campaigns
• Automation workflows
• Landing pages & website builder

CapCut

Video & Media

Free video editor loved by creators

CapCut is a free, feature-rich video editor with AI tools including auto-captions, background removal, text-to-speech, and viral template effects. Extremely popular for short-form content for TikTok, Instagram Reels, and YouTube Shorts.

• AI auto-captions
• Background removal
• Trending templates

Yoast SEO

SEO

The #1 WordPress SEO plugin

Yoast SEO is the most installed WordPress plugin, helping website owners optimise content with real-time readability and SEO analysis. Premium adds internal linking suggestions and redirect manager. Essential for WordPress-based SMBs.

• Real-time SEO & readability analysis
• XML sitemap
• Schema markup

Plausible Analytics

Analytics & Data

Privacy-first Google Analytics alternative

Plausible is a lightweight, cookie-free analytics tool that is fully GDPR-compliant without consent banners. Simple dashboard showing traffic, sources, and goals. Self-hosting option available. Popular with privacy-conscious European SMBs.

• Cookie-free & GDPR-compliant
• Simple dashboard
• Goal tracking

Rippling

HR & Hiring

HR, IT, and finance in one platform

Rippling unifies HR, payroll, device management, and app provisioning in one platform. When you hire or fire someone, it automatically provisions/deprovisions software access. Best for tech-forward SMBs wanting HR and IT unified.

• Unified HR, IT & payroll
• Auto-provision software access
• Global payroll

Omnisend

Marketing Automation

Email & SMS automation for e-commerce

Omnisend is built specifically for e-commerce with pre-built automation workflows for cart abandonment, welcome series, and post-purchase follow-ups. Free plan includes 500 emails/month. Strong Shopify and WooCommerce integrations.

• Pre-built e-commerce automations
• Email & SMS
• Cart abandonment

Surfer SEO

SEO

AI content editor that scores your article in real time against top-ranking pages — so you know exactly what to write

• Real-time content score (0–100)
• SERP analysis for any keyword
• NLP term recommendations

Ramp

Accounting & Finance

Corporate cards and spend management with AI

Ramp provides corporate cards with real-time AI-powered spend controls, automated receipt matching, and accounting sync. Its free tier makes it accessible to small businesses. AI surfaces cost-saving opportunities proactively.

• Corporate cards
• AI receipt matching
• Spend controls

Synthesia

Video & Media

Create AI videos with avatars in minutes

Synthesia generates professional talking-head videos using AI avatars and text-to-speech, with no filming required. Perfect for training videos, explainers, and product demos. Supports 120+ languages.

• AI avatar videos
• 120+ languages
• Custom avatar creation

Mixpanel

Analytics & Data

Product analytics for growing companies

Mixpanel tracks user actions and events in web and mobile apps, providing powerful funnel analysis, retention reports, and A/B testing. Free plan supports up to 20M events/month. The go-to product analytics tool for SaaS startups.

• Event-based tracking
• Funnel analysis
• Retention reports

Airtable

Workflow Automation

Spreadsheet-database hybrid with automation

Airtable combines a spreadsheet and database in one flexible tool with automations, views, and integrations. AI features can populate fields and summarise data. Used by SMBs to build lightweight custom databases and workflows.

• Database + spreadsheet hybrid
• Automations
• AI field population

GrammarlyGO

Writing & Content

AI writing assistant with grammar polish

GrammarlyGO combines Grammarly's industry-leading grammar correction with generative AI, letting users draft, rewrite, and improve emails and documents in one click. It works across browsers, Google Docs, and Microsoft Office. Widely trusted by SMB teams.

• Generative AI drafting
• Grammar and tone correction
• Browser extension

Databox

Analytics & Data

Business analytics dashboards, all in one place

Databox pulls data from 100+ tools including Google Analytics, HubSpot, Shopify, and Facebook Ads into customisable dashboards and automated reports. Free plan supports 3 data sources. Popular with marketing agencies for client reporting.

• 100+ integrations
• Custom dashboards
• Automated reports

n8n

Workflow Automation

Extendable workflow automation for tech teams

n8n is an open-source workflow automation tool that can be self-hosted for complete data privacy and control. Supports 400+ integrations with code-level customisation. Free cloud plan or self-host at zero cost.

• Open-source & self-hostable
• 400+ integrations
• Custom code nodes

Later

Social Media

Visual social media planner for Instagram

Later started as an Instagram scheduler and has grown into a full social media calendar. Its visual grid planner is unmatched for Instagram-heavy brands. Includes AI caption writing, analytics, and a link-in-bio tool.

• Visual Instagram planner
• AI caption writer
• Link-in-bio (Linktree alternative)

Freshdesk

Customer Service

Modern helpdesk software for growing teams

Freshdesk offers a free plan with ticketing, email support, and basic automation, making it accessible for small businesses. Its AI features (Freddy AI) help suggest responses and auto-categorise tickets. Used by 60,000+ businesses globally.

• Shared inbox
• Ticket automation
• Freddy AI suggestions

Mangools

SEO

Keyword research made simple

Mangools offers KWFinder for keyword difficulty analysis, SERPChecker for SERP analysis, and SERPWatcher for rank tracking in a visually friendly suite. Very popular with SMBs who find Ahrefs overwhelming. Great value.

• Keyword difficulty scoring
• SERP analysis
• Rank tracking

TestGorilla

HR & Hiring

Pre-employment testing platform

TestGorilla offers 400+ skills tests for pre-employment screening, covering cognitive aptitude, personality, coding, and job-specific skills. Free plan included. Helps SMBs hire objectively based on evidence.

• 400+ skills tests
• Cognitive & personality tests
• Coding assessments

Lindy AI

AI Agents

Build AI employees that run your workflows 24/7 — no code required

• No-code AI agent builder
• Email triage and auto-reply
• CRM data entry automation

SocialBee

Social Media

Category-based social media scheduling

SocialBee uses a category-based posting system to keep your content mix balanced, recycling evergreen content automatically. Its AI Copilot creates captions and visuals. Great for businesses wanting a hands-off social media engine.

• Category-based scheduling
• Content recycling
• AI post & caption generator

ManyChat

Customer Service

Chat marketing automation for Messenger & Instagram

ManyChat automates conversations on Facebook Messenger, Instagram DM, WhatsApp, and SMS. It's widely used for e-commerce support and marketing automation combined. Free plan supports up to 1,000 contacts.

• Facebook Messenger & Instagram automation
• WhatsApp & SMS
• E-commerce flows

Frase

SEO

Research, outline, and write SEO content in a fraction of the time

• AI content brief
• SERP research
• Outline builder

Cal.com

Scheduling & Admin

Open-source Calendly alternative

Cal.com is an open-source scheduling platform with a generous free hosted plan and self-hosting option for privacy-first businesses. It supports all major calendar integrations and video conferencing tools.

• Open-source & self-hostable
• Calendar sync
• Round-robin & collective bookings

Vapi

AI Agents

Build, test, and deploy voice AI agents in minutes

• Low-latency voice AI infrastructure
• Custom voice cloning and personas
• Function calling and tool use

Screaming Frog

SEO

Technical SEO crawler for site audits

Screaming Frog's SEO Spider crawls websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Free for up to 500 URLs. The go-to technical SEO tool for agencies and developers.

• Website crawler
• Broken link detection
• Duplicate content

ConvertKit

Marketing Automation

Email marketing for creators

ConvertKit is designed for creators, bloggers, and online educators, offering simple automation, landing pages, and a commerce platform for selling digital products. Free up to 1,000 subscribers. Beloved for its simplicity.

• Visual automation builder
• Landing pages & forms
• Creator commerce (sell products)

Yotpo

E-commerce

Reviews, loyalty, and SMS for e-commerce

Yotpo provides product reviews, loyalty programmes, referrals, and SMS marketing in one e-commerce marketing platform. Its reviews widget boosts conversion rates, while the loyalty programme drives repeat purchases.

• Product reviews & ratings
• Loyalty & rewards
• Referral programme

Amplitude

Analytics & Data

Digital analytics for product-led growth

Amplitude provides deep product analytics including funnel analysis, user journey mapping, and retention cohorts. Free plan supports up to 10M events/month. The go-to for product-led growth SaaS companies alongside Mixpanel.

• Event tracking
• Funnel & retention analysis
• User journey maps

Motion

Scheduling & Admin

AI that builds your daily schedule automatically

Motion automatically builds your ideal daily schedule by prioritising tasks and meetings, rescheduling automatically when plans change. It connects to your calendar and task list. One of the most advanced AI scheduling tools available.

• AI daily schedule builder
• Auto-rescheduling
• Project management

Clearscope

SEO

AI content grading that tells you exactly what to include to outrank the competition

Clearscope provides content reports that show which terms and topics to include to rank for target keywords, integrating with Google Docs and WordPress. Highly accurate NLP-based analysis. Popular with content teams prioritising quality.

• Content grading (A++ to F)
• Term recommendations from top-ranking pages
• Google Docs integration

Supermetrics

Analytics & Data

Marketing data pipelines for reporting tools

Supermetrics automates the movement of marketing data from 100+ platforms (Google Ads, Facebook, LinkedIn, etc.) into Sheets, Looker Studio, Excel, and data warehouses. Saves agencies hours of manual data export.

• 100+ marketing connectors
• Google Sheets & Looker Studio
• Automated data refresh

Vista Social

Social Media

Modern social media tool with review management

Vista Social is a newer social media platform that includes review management (Google, Yelp, TripAdvisor), making it unique for local businesses. AI writing tools and affordable pricing make it a strong Buffer alternative.

• Social scheduling
• Review management
• AI content writer

Triple Whale

Analytics & Data

E-commerce analytics and attribution

Triple Whale is an e-commerce analytics platform built for DTC brands running paid ads, offering pixel-based attribution, profit dashboards, and AI-powered insights. Integrates with Shopify, Facebook Ads, and Google Ads.

• E-commerce attribution
• Profit dashboard
• Facebook & Google Ads data

Metricool

Social Media

All-in-one social media analytics and scheduling

Metricool combines scheduling, analytics, competitor analysis, and ad management across multiple social platforms. Its free plan is quite generous. Popular with freelancers and small agencies for its combination of features at low cost.

• Multi-platform scheduling
• Competitor analysis
• Ad performance analytics

Zoho CRM

Sales & CRM

Feature-rich CRM for growing businesses

Zoho CRM offers a free plan for 3 users and an AI assistant (Zia) that predicts deal outcomes and recommends the best time to contact leads. Deep integration with the Zoho suite makes it compelling for businesses already in that ecosystem.

• Zia AI assistant
• Lead & deal management
• Workflow automation

Jasper AI

Writing & Content

AI writing assistant for marketing teams

Jasper uses AI to help small businesses write blog posts, ads, emails, and social copy faster. It offers 50+ templates and a brand voice feature to keep content consistent. Ideal for marketing teams that need high-volume content without a full writing staff.

• 50+ content templates
• Brand voice training
• SEO mode with Surfer integration

Veed.io

Design & Creative

Online video editing and creation

Veed.io makes video editing accessible to non-technical users with automatic subtitles, AI avatars, screen recording, and social media export presets. Great for SMBs creating marketing videos without a video editor.

• AI auto-subtitles
• Video editing
• AI avatars

Vidyard

Video & Media

Personalised video for sales and marketing

Vidyard enables sales teams to record personalised videos for prospects and track when they watch them. AI script writing and video messaging integrate with HubSpot, Salesforce, and Gmail. Free plan available.

• Personalised sales videos
• Video email
• Viewer tracking

Wistia

Video & Media

Video hosting for marketing teams

Wistia hosts marketing videos with customisable players, lead capture forms in videos, chapter menus, and detailed viewer analytics. Its SEO-friendly embeds keep traffic on your own site rather than YouTube.

• Video hosting
• Lead capture in-video
• Viewer analytics

Postscript

E-commerce

SMS marketing for Shopify brands

Postscript is a leading SMS marketing platform built exclusively for Shopify, with advanced segmentation, campaign analytics, and a conversational SMS feature. Particularly strong for DTC brands with high customer lifetime value.

• Shopify-native SMS
• Advanced segmentation
• Conversational SMS

Relevance AI

AI Agents

Build, deploy, and manage AI agents and multi-agent teams without writing code

• Drag-and-drop agent builder
• Multi-agent orchestration
• Tool library (100+ pre-built tools)

Flodesk

Marketing Automation

Beautiful email marketing for creators

Flodesk offers stunning email templates and simple automation at a flat monthly fee regardless of list size, making it uniquely cost-effective for growing lists. Popular with photographers, coaches, and creative businesses.

• Beautiful templates
• Unlimited subscribers (flat fee)
• Simple automation

SE Ranking

SEO

All-in-one SEO platform with rank tracking, site audit, and AI content tools — at half the price of Semrush

SE Ranking covers rank tracking, keyword research, site audits, competitor analysis, and backlink monitoring at more affordable pricing than Ahrefs or SEMrush. Its white-label reporting makes it popular with small agencies.

• Keyword rank tracker
• Website audit
• Competitor analysis

Planable

Social Media

Social media collaboration for teams and agencies

Planable focuses on team collaboration and client approvals, letting agencies and marketing teams preview, comment on, and approve social posts before publishing. The free plan supports 50 posts. Loved by agencies for streamlined client sign-off.

• Visual post preview
• Team & client approvals
• Multi-platform scheduling

Moz Pro

SEO

SEO software and tools trusted since 2004

Moz Pro offers keyword research, link building, site audits, and rank tracking with a strong educational community. Its MozBar browser extension is widely used. MozLocal is a popular local SEO tool for brick-and-mortar businesses.

• Keyword research
• Rank tracking
• Site audit

15Five

HR & Hiring

Continuous performance management

15Five uses weekly check-ins, OKRs, and 360-degree feedback to improve employee engagement and performance. AI-powered manager coaching nudges managers toward better conversations. Used by people-first SMBs.

• Weekly check-ins
• OKR tracking
• 360-degree reviews

Integrately

Workflow Automation

1-click automation for small businesses

Integrately offers 20 million+ ready-made automations you can activate with one click, making it the easiest automation tool for non-technical SMB owners. Cheaper than Zapier for comparable use cases.

• 20M+ pre-built automations
• 1-click setup
• 1,000+ integrations

Agorapulse

Social Media

Social media management with an inbox

Agorapulse provides social media scheduling, monitoring, and a unified inbox for managing all messages and comments. Its ROI reporting shows which social activities drive business results. Generous free plan for solo users.

• Unified social inbox
• Publishing & scheduling
• Social listening

InVideo

Video & Media

AI video generator for any use case

InVideo offers an AI video generator that creates complete videos from text prompts, plus a traditional template-based editor. Free plan includes watermarked exports. Covers everything from social media clips to promo videos.

• AI text-to-video
• 5,000+ templates
• Screen recording

Ecwid by Lightspeed

E-commerce

Add a store to any existing website

Ecwid lets businesses add a full online store to any existing website, Facebook page, or marketplace without rebuilding their site. Free plan supports up to 5 products. Perfect for businesses with an existing website that want to start selling.

• Add-to-any-site store
• Free plan (5 products)
• Multi-channel selling

Expensify

Accounting & Finance

Expense reports that don't suck

Expensify automates expense reporting with SmartScan receipt capture, automatic expense categorisation, and one-click approval workflows. Its free plan covers individual use. Integrates with QuickBooks, Xero, and Netsuite.

• SmartScan receipt capture
• Auto-categorisation
• Approval workflows

Heap

Analytics & Data

Automatically capture every user interaction

Heap auto-captures every click, tap, and form submission on your website or app without needing manual event instrumentation. AI surfaces insights from captured data. Retroactive analysis lets you answer questions using historical data.

• Auto-capture all events
• Retroactive analysis
• Session replay

Voiceflow

AI Agents

Design, build, and ship AI agents for customer support and conversations

• Visual conversation designer
• AI knowledge base integration
• Multi-channel deployment (web, SMS, voice)

Publer

Social Media

Advanced social scheduling at a fair price

Publer is a feature-rich social media scheduler with watermarking, UTM tracking, Instagram grid planner, and bulk scheduling. Free plan supports 3 accounts. Very competitive with Buffer and Later at lower price points for paid plans.

• Bulk scheduling
• Watermarking
• UTM link tracking

Harvest

Scheduling & Admin

Time tracking and invoicing for project teams

Harvest combines time tracking with invoicing and expense tracking, sending automatic payment reminders. It integrates with Asana, Trello, and QuickBooks. Popular with agencies and consultancies that bill by the hour.

• Time tracking
• Invoicing & payments
• Expense tracking

Front

Customer Service

Shared inbox for customer-facing teams

Front is a team inbox that handles email, chat, SMS, and social DMs in one collaborative workspace. It includes AI-powered summaries and reply drafts. Well-suited to small teams that need structured customer communication without heavy ticketing.

• Shared inbox
• AI reply drafts
• Multi-channel (email, chat, SMS)

Breezy HR

HR & Hiring

Modern recruiting software for SMBs

Breezy HR offers a drag-and-drop pipeline for tracking applicants, with AI job description writing, video interviews, and background checks. Free plan for one active job. Popular with SMBs wanting a modern ATS without enterprise pricing.

• AI job description writer
• Video interviews
• Background checks

SimplyBook.me

Scheduling & Admin

Booking system for service businesses

SimplyBook.me is a feature-rich booking platform for salons, spas, clinics, and fitness studios. It includes class bookings, membership management, and a client app. The free plan supports 50 bookings/month.

• Service & class bookings
• Membership management
• Client app

Re:amaze

Customer Service

Integrated customer support for e-commerce

Re:amaze offers live chat, helpdesk, chatbots, and push notifications in one platform. It integrates with Shopify, BigCommerce, and WooCommerce. A solid Gorgias alternative with broader channel support and competitive pricing.

• Live chat
• Chatbot builder
• Shopify & BigCommerce integration

CrewAI

AI Agents

Orchestrate multi-agent AI crews that collaborate to complete complex tasks

• Role-based multi-agent framework
• Agent task delegation and collaboration
• Tool use and web browsing

ClickUp Automations

Workflow Automation

Native automations inside your project management

ClickUp's built-in automations trigger actions based on task changes, dates, or incoming emails, keeping projects moving automatically. Free tier includes 100 automation runs/month. No separate tool needed for ClickUp users.

• Native project automations
• 100+ templates
• Custom trigger & action

Personio

HR & Hiring

HR software for European small businesses

Personio is the leading HR platform for European SMBs, covering recruiting, onboarding, payroll, and performance management with GDPR compliance built in. Strong in German-speaking markets and across the EU.

• GDPR-compliant HR
• Recruiting & ATS
• Payroll (EU)

Gumloop

AI Agents

Automate complex workflows with AI nodes — no code, no limits

• Visual AI workflow builder
• Web scraping and data extraction nodes
• LLM processing nodes (GPT-4, Claude)

Visme

Design & Creative

Create presentations, infographics, and more

Visme is a visual content creation platform for presentations, infographics, charts, and interactive content. Its AI slide generator and data visualisation tools are strong for B2B content marketers and trainers.

• AI slide generator
• Infographic builder
• Data visualisation

Privy

E-commerce

Pop-up and email marketing for Shopify stores

Privy specialises in pop-up forms, email automations, and SMS for Shopify merchants. It's a lightweight Klaviyo alternative for smaller stores that don't need advanced segmentation. Easy to set up without marketing expertise.

• Pop-up forms
• Email automations
• SMS marketing

Writesonic

Writing & Content

AI writing platform with a powerful free plan and SEO tools built in

• Blog writing
• SEO optimizer
• AI chatbot builder

Bench

Accounting & Finance

Bookkeeping done for you by real humans + AI

Bench pairs AI-powered bookkeeping software with a dedicated human bookkeeper. Businesses get monthly financial statements without doing any bookkeeping themselves. More expensive but completely hands-off.

• Dedicated bookkeeper
• AI-assisted categorisation
• Monthly financials

Agentforce

AI Agents

AI agents built into Salesforce — automate sales, service, and marketing workflows

• Native Salesforce CRM integration
• Pre-built agents for sales, service, and marketing
• No-code Agent Builder in Flow

Zoho Desk

Customer Service

Context-aware helpdesk from Zoho

Zoho Desk offers a free plan and deep integration with the broader Zoho ecosystem. Its Zia AI assists agents with sentiment analysis, response suggestions, and anomaly detection. Great for Zoho CRM users who want connected support.

• Zia AI assistant
• Multi-channel ticketing
• Zoho CRM integration

Receipt Bank

Accounting & Finance

Capture and process receipts automatically

Dext (formerly Receipt Bank) extracts data from receipts and invoices automatically using AI, then pushes it to QuickBooks, Xero, or Sage. It eliminates manual data entry for expense management. Popular with accountants and their clients.

• AI receipt extraction
• Direct integration with QBO/Xero/Sage
• Mobile receipt capture

Lattice

HR & Hiring

People management for high-performance teams

Lattice provides performance reviews, OKR tracking, employee engagement surveys, and compensation management. AI insights identify top performers and at-risk employees. Popular with SMBs wanting structured people management.

• Performance reviews
• OKR & goal tracking
• Engagement surveys

Beautiful.ai

Design & Creative

Smart presentations that design themselves

Beautiful.ai uses AI to automatically adjust slide layouts as you add content, ensuring professional-looking presentations every time. Popular with SMBs that need to pitch to clients or investors. Team plan enables template libraries.

• AI-designed slide layouts
• 100+ smart templates
• Team template library

Adobe Express

Design & Creative

Quick, impactful content creation from Adobe

Adobe Express offers professional templates, AI generative fill, text-to-image, and brand kit features in a simplified interface. Free plan is strong; premium unlocks Adobe Stock and full Creative Cloud integration.

• AI generative fill
• Text-to-image
• 5,000+ templates

AnswerThePublic

SEO

Find what your audience is searching for

AnswerThePublic visualises search questions and queries around any keyword, helping content teams uncover what their audience wants to know. Now owned by Neil Patel. Great for content ideation and blog planning.

• Question-based keyword research
• Visual mind maps
• CSV export

Ubersuggest

SEO

SEO tool for budget-conscious marketers

Ubersuggest by Neil Patel offers keyword research, site audits, and competitor analysis at a fraction of Ahrefs' cost. Free plan provides limited daily searches. A great entry-level SEO tool for SMBs starting out with SEO.

• Keyword research
• Site audit
• Competitor analysis

GetResponse

Marketing Automation

Email, automation, webinars, and more

GetResponse is an all-in-one platform covering email, automation, landing pages, webinars, and paid ads. Its AI-powered email generator and subject line tool speed up campaign creation. Good for businesses running multiple marketing channels.

• Email marketing
• Webinar hosting
• Landing pages

Streak

Sales & CRM

CRM inside Gmail, no new tool to learn

Streak turns Gmail into a CRM, adding deal pipelines, contact tracking, and email templates directly inside your inbox. The free solo plan is very capable. Loved by freelancers and small agencies who resist adopting a separate CRM.

• Gmail-native CRM
• Pipeline views
• Email tracking & snippets

Klipfolio

Analytics & Data

KPI dashboards for data-driven SMBs

Klipfolio connects to 100+ data sources and builds real-time KPI dashboards for business metrics. Its PowerMetrics product makes it easy to define and track key business metrics. Popular with agencies for white-label reporting.

• Real-time dashboards
• 100+ data sources
• White-label reports

Taskade

AI Agents

AI-powered project workspace where agents help you research, plan, and execute tasks

• AI agent creation and management
• AI-powered project management
• Automated research and summarisation

Loomly

Social Media

Brand success platform for teams

Loomly offers content ideation, scheduling, approval workflows, and analytics. Its post inspiration feature surfaces trending topics and holiday content ideas. Popular with marketing teams that need structured content planning.

• Content calendar
• Approval workflows
• Post inspiration engine

Lumen5

Video & Media

Turn content into compelling video, fast

Lumen5 uses AI to transform articles, blogs, and social posts into branded video content. Its free plan produces watermarked videos. Popular with content teams that want to repurpose written content into video without a videographer.

• Blog-to-video AI
• Brand templates
• Stock media library

Nutshell

Sales & CRM

CRM + email marketing in one

Nutshell combines CRM and email marketing automation in one affordable platform, with AI writing assistance and a focus on ease of use. Its built-in sequencing and reporting make it a strong choice for small B2B sales teams.

• CRM + email marketing
• AI email writing
• Sales automation

Runway

Design & Creative

AI video generation and editing

Runway offers text-to-video, video-to-video, and AI-powered video editing tools. Its Gen-2 model is used by creative agencies and marketers for generating short-form video content without filming. Free plan includes limited credits.

• Text-to-video generation
• Video editing (AI)
• Background removal

Recharge

E-commerce

Subscription and recurring payments for e-commerce

Recharge powers subscription billing for e-commerce brands, enabling product subscriptions, bundles, and gifting. Integrates deeply with Shopify and has processed $15B+ in subscription revenue. Best for subscription-first businesses.

• Subscription billing
• Product bundles
• Gift subscriptions

Microsoft Copilot Studio

AI Agents

Build custom AI agents and copilots for your business — powered by Azure and GPT-4

• No-code agent and copilot builder
• Integration with Microsoft 365 apps
• Custom knowledge sources and SharePoint

Factorial HR

HR & Hiring

All-in-one HR software for SMBs

Factorial HR covers time tracking, leave management, payroll (select countries), performance reviews, and hiring in one affordable platform. It's particularly popular in Europe. AI automates payroll calculations and compliance checks.

• Time & leave management
• Payroll (EU countries)
• Performance reviews

AlsoAsked

SEO

Visualise PAA questions for content planning

AlsoAsked maps out Google's People Also Asked questions in a visual hierarchy, helping content teams plan topic clusters and FAQ sections. Highly affordable and focused on a specific but valuable use case.

• PAA question mapping
• Visual hierarchy
• CSV export

Stack AI

AI Agents

Build enterprise AI agents and workflows with a no-code drag-and-drop interface

• Visual AI pipeline builder
• Document processing and Q&A
• Multi-model support (GPT-4, Claude, Gemini)

Durable

Design & Creative

AI website builder for small businesses

Durable builds a complete small business website with copy and images in under 30 seconds using AI. It also includes a built-in CRM and invoicing tool. Designed specifically for service-based small businesses who want to get online fast.

• AI website generation (30 seconds)
• CRM built-in
• Invoicing

Predis.ai

Social Media

AI-generated social media content

Predis.ai generates complete social media posts including text, images, and video from a single prompt. It's excellent for businesses that struggle with content creation bandwidth. Free plan includes 15 AI generations per month.

• AI text + image generation
• Video post creation
• Competitor analysis

Relay.app

Workflow Automation

Human-in-the-loop workflow automation

Relay.app builds automations that include human approval steps, making it ideal for workflows where you want automation plus human oversight. AI fills in automation steps. Growing Zapier alternative for approval-heavy processes.

• Human-in-the-loop steps
• AI step builder
• Approval workflows

Drip

Marketing Automation

E-commerce CRM and email automation

Drip positions itself as an ECRM (e-commerce CRM), offering deep segmentation, email automation, and revenue attribution. It's particularly strong for multi-product stores that want granular customer behaviour tracking.

• E-commerce CRM
• Email automation
• Revenue attribution

Landbot

Customer Service

No-code chatbot builder for conversations

Landbot builds interactive chatbot flows for websites, WhatsApp, and Messenger without coding. It's popular for lead capture, customer onboarding, and FAQ automation. The visual builder is intuitive for non-technical SMB owners.

• No-code chatbot builder
• WhatsApp & Messenger
• Lead capture flows

Beam AI

AI Agents

Deploy pre-trained AI agents that handle your business operations end-to-end

• Pre-trained business process agents
• Data extraction from emails and documents
• CRM and ERP integration

Encharge

Marketing Automation

Marketing automation for SaaS companies

Encharge is built for SaaS and subscription businesses, with native integrations for Stripe, Segment, and product analytics tools. Behaviour-based automation triggers emails based on in-app actions, making it powerful for product-led growth.

• Behaviour-based automation
• Stripe & Segment integration
• Email campaigns

Alli AI

SEO

AI that fixes your technical SEO automatically — no developer needed

• Bulk on-page SEO automation
• Auto-deploy code changes without dev
• A/B testing for SEO changes

Quillbot

Writing & Content

Paraphrase, summarise, and polish writing

QuillBot offers AI-powered paraphrasing, summarisation, grammar checking, and citation generation in one free tool. It's extremely popular with SMBs that need to repurpose content quickly. The Chrome extension works inside Gmail, Google Docs, and more.

• Paraphrase modes
• AI summariser
• Grammar checker

Latenode

Workflow Automation

Low-code automation with code when you need it

Latenode is a newer automation platform combining no-code visual flows with the ability to add JavaScript nodes for custom logic. Its generous free tier and competitive pricing are attracting SMBs from Zapier and Make.

• Visual + code hybrid automation
• JavaScript nodes
• 200+ integrations

RankIQ

SEO

AI keyword research built for bloggers — finds low-competition keywords your competitors have missed

• Curated low-competition keyword library
• AI content brief generator
• Word count targets from top-ranking posts

Copy.ai

Writing & Content

AI copywriting workflows for sales teams and growth marketers

• Sales copy
• Email sequences
• Ad copy

AutoGPT

AI Agents

The original autonomous AI agent — set a goal, let it work until done

• Goal-driven autonomous task execution
• Web search and browsing
• File creation and management

MeetEdgar

Social Media

Evergreen content automation for social

MeetEdgar automatically recycles your best content to keep social queues full with evergreen posts. It's focused on saving time for solopreneurs and small teams who can't consistently create new content. Simple but effective.

• Evergreen content recycling
• Category-based queue
• Auto-scheduling

Flowise

AI Agents

Open-source visual builder for LLM apps and AI agents — free to self-host

• Drag-and-drop LLM chain builder
• Multi-model support (OpenAI, Anthropic, Ollama)
• RAG and document Q&A workflows

Iconosquare

Social Media

Advanced analytics for Instagram and Facebook

Iconosquare specialises in deep Instagram and Facebook analytics with competitor benchmarking, content scheduling, and comment management. Popular with brands where visual social performance matters most.

• Instagram & Facebook analytics
• Competitor benchmarking
• Scheduling

AgentGPT

AI Agents

Assemble, configure, and deploy autonomous AI agents in your browser

• Browser-based autonomous agent
• Goal decomposition into subtasks
• Web search and browsing

Tailor Brands

Design & Creative

AI logo and brand identity platform

Tailor Brands creates logos, brand kits, and even sets up LLCs using AI. Its all-in-one branding and business formation offering is unique for new small business owners. Logo subscription includes social media kits and a basic website.

• AI logo designer
• Brand kit
• Social media design kit

Sage Accounting

Accounting & Finance

Trusted accounting for small businesses

Sage Accounting is a well-established SMB accounting tool with strong VAT and tax compliance features, especially for UK businesses. AutoEntry (now Sage) captures receipts automatically. Long-trusted brand in accountancy circles.

• VAT & tax compliance
• Invoicing
• Bank feeds

Animoto

Video & Media

Easy video maker for small businesses

Animoto is a simple drag-and-drop video maker popular with small businesses for product videos, slideshows, and social ads. Storyboard templates make it extremely accessible for non-video creators. Free plan available.

• Drag-and-drop video maker
• Storyboard templates
• Music library

Drift

Customer Service

Conversational AI for sales and support

Drift pioneered conversational marketing and now offers AI chatbots that qualify leads and handle support queries simultaneously. Its free plan is limited but useful for testing. Best for B2B companies blending support with sales prospecting.

• AI chatbot
• Lead qualification
• Meeting scheduling

Whatagraph

Analytics & Data

Multi-channel marketing reporting for agencies

Whatagraph automates marketing performance reports, pulling data from 40+ channels and producing visual client-ready reports. Primarily used by marketing agencies to save hours of manual reporting weekly.

• Cross-channel reporting
• Visual report templates
• White-label client reports

Capsule CRM

Sales & CRM

Simple CRM for small businesses

Capsule CRM is a no-frills, easy-to-use CRM for small businesses that just need contact management, deal tracking, and task management without overwhelming features. Free plan supports 2 users and 250 contacts.

• Contact & deal management
• Task & calendar view
• Email integration

Constant Contact

Marketing Automation

Email marketing trusted by small businesses

Constant Contact is one of the oldest and most trusted email marketing platforms for SMBs. It includes event management, social posting, and SMS. Strong customer support and ease-of-use make it great for non-technical business owners.

• Email campaigns
• Event management
• Social media posting

PicMonkey

Design & Creative

Photo editing and graphic design for marketing

PicMonkey is an accessible photo editor and graphic design tool popular with SMBs for creating social graphics, marketing materials, and editing product photos. Cloud storage keeps designs accessible across devices.

• Photo editing
• Template library
• Brand Kit

Automate.io

Workflow Automation

Simple business workflow automation

Automate.io connects cloud apps with multi-step workflows and a visual bot builder. Now part of Notion, it offers competitive pricing for straightforward integrations. Free plan includes 300 actions/month.

• Multi-step workflows
• Visual bot builder
• 300+ integrations

Wordtune

Writing & Content

Rewrite any sentence instantly

Wordtune rewrites and rephrases text in real time, helping users improve clarity, tone, and style. It integrates with Google Docs, Gmail, and Twitter. The free plan allows 10 rewrites per day, making it accessible for occasional users.

• Real-time rewrite suggestions
• Expand/shorten text
• Tone adjustment

Fotor

Design & Creative

AI-powered photo editing and design

Fotor combines photo editing with an AI image generator and graphic design templates. Its AI portrait enhancer and background remover are popular for e-commerce product photography. Free plan available.

• AI image generator
• Photo enhancement
• Background remover

Clockify

Scheduling & Admin

Free time tracking for teams

Clockify is a completely free time tracking tool with unlimited users, supporting timesheet management, project tracking, and reporting. Paid plans add invoicing and scheduling. One of the best free tools for SMBs with billable hours.

• Free unlimited time tracking
• Timesheets
• Project & client tracking

Hemingway Editor

Writing & Content

Make your writing bold and clear

Hemingway Editor highlights complex sentences, passive voice, and hard-to-read passages, helping anyone write cleaner content. The free web version is widely used; the desktop app is a one-time purchase. Particularly useful for non-native English writers.

• Readability grade scoring
• Passive voice highlighting
• Adverb flagging

Keap

Sales & CRM

CRM + automation for service businesses

Keap (formerly Infusionsoft) combines CRM, email marketing, and sales automation for service-based businesses. It includes appointment booking, invoicing, and follow-up automation. Higher price point but strong feature depth for solo operators and small service firms.

• CRM + email marketing
• Automation builder
• Invoicing & payments

Pixlr

Design & Creative

Free online photo editor with AI tools

Pixlr offers a free browser-based photo editor comparable to Photoshop for basic tasks, plus AI tools for background removal and enhancement. Very accessible for SMBs that occasionally need photo editing without a subscription.

• AI background removal
• Photo retouching
• Web-based editor

Help Scout

Customer Service

Human-feeling email support tool loved by small teams

• Shared inbox
• AI Summarize
• Docs knowledge base

Printful

E-commerce

Print-on-demand drop shipping for your store

Printful handles printing, packing, and shipping of custom merchandise on demand, integrating with Shopify, Etsy, WooCommerce, and more. No upfront inventory costs. Free to use — pay only when you sell.

• Print-on-demand fulfilment
• Shopify & Etsy integration
• Custom product creation

Attio

Sales & CRM

Modern AI CRM that works like a spreadsheet — built for how teams actually work

• AI enrichment
• Custom objects
• Pipeline views

Taplio

Social Media

AI-powered LinkedIn growth tool for founders and solopreneurs

• AI post generation
• LinkedIn scheduling
• Carousel creator

Moosend

Marketing Automation

Full email automation at the lowest price on the market

• Email campaigns
• Drag-and-drop editor
• Automations

Olark

Customer Service

Simple live chat for small businesses

Olark is a straightforward live chat tool with visitor tracking, chat transcripts, and basic automation. It lacks AI features but is reliable and easy to set up for businesses that just need live chat without complexity.

• Live chat
• Visitor tracking
• Chat transcripts

Reclaim.ai

Scheduling & Admin

AI scheduler that automatically protects your time for focused work and habits

• Smart scheduling
• Habit blocking
• Task time-boxing

Looka

Design & Creative

AI logo designer and brand kit generator — professional look in 5 minutes

• AI logo generation
• Brand kit
• Business card

Piktochart

Design & Creative

Create infographics, reports, and presentations that look professionally designed

• Infographic templates
• AI text-to-visual
• Report builder

Rytr

Writing & Content

The most affordable AI writing assistant — great for solopreneurs

• 40+ use cases
• 30+ languages
• Tone of voice

Peppertype.ai

Writing & Content

Generate quality content at scale

Peppertype.ai offers AI-powered content generation focused on marketing copy and long-form articles. It supports team workflows and includes quality-scoring to help teams refine outputs. Good for agencies managing multiple client content needs.

• Marketing copy generator
• Long-form article writer
• Content quality score

Pilot

Accounting & Finance

Bookkeeping for startups and growing companies

Pilot provides outsourced bookkeeping, CFO services, and tax prep powered by AI software with human expert review. Targeted at funded startups and fast-growing SMBs. Pricing is high but includes expert oversight.

• Outsourced bookkeeping
• CFO advisory (add-on)
• Tax prep

Brevo

Marketing Automation

All-in-one email and SMS marketing at a fraction of Mailchimp's price

• Email campaigns
• SMS marketing
• Automation

HeyGen

Video & Media

Create AI avatar videos in minutes — product demos, explainers, social content

• AI avatars
• Voice cloning
• Video translation

Anyword

Writing & Content

AI copywriting that predicts how well your text will actually perform

• Performance prediction score
• Ad copy
• Landing pages

Crisp

Customer Service

Indie live chat and AI support — simpler and cheaper than Intercom

• Live chat
• Chatbot builder
• Shared inbox

Pictory

Video & Media

Turn blog posts and scripts into short videos with AI — no editing skills needed

• Text-to-video
• Blog to video
• Auto-captions

MarketMuse

SEO

AI content intelligence that maps your entire topic authority and tells you exactly which articles to write next

• Topical authority mapping
• Content gap analysis
• AI content briefs

Workato

Workflow Automation

Enterprise-grade automation for growing businesses

Workato provides enterprise-grade automation and integration with AI-powered recipe suggestions and 1,000+ connectors. Pricing starts ~$10,000/year making it suited to mid-market businesses rather than very small SMBs. Consider Make or Zapier first, and upgrade to Workato as needs scale.

• AI recipe suggestions
• 1,000+ connectors
• Custom bots

Looker

Analytics & Data

Business intelligence for data-driven SMBs

Looker is Google's enterprise BI platform with a powerful modelling layer (LookML) for consistent metrics across an organisation. More complex than most SMB tools but worthwhile for data-mature businesses with SQL skills.

• LookML data modelling
• Interactive dashboards
• Embedded analytics