AI SEO tools, keyword research, and content optimization platforms.
15 tools reviewed
The #1 WordPress SEO plugin
Yoast SEO is the most installed WordPress plugin, helping website owners optimise content with real-time readability and SEO analysis. Premium adds internal linking suggestions and redirect manager. Essential for WordPress-based SMBs.

Local SEO tools for small businesses
BrightLocal provides local citation building, rank tracking, review management, and Google Business Profile optimisation. It's the leading tool specifically for local businesses wanting to rank in Google Maps and local search.

AI content editor that scores your article in real time against top-ranking pages โ so you know exactly what to write

Keyword research made simple
Mangools offers KWFinder for keyword difficulty analysis, SERPChecker for SERP analysis, and SERPWatcher for rank tracking in a visually friendly suite. Very popular with SMBs who find Ahrefs overwhelming. Great value.

Technical SEO crawler for site audits
Screaming Frog's SEO Spider crawls websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Free for up to 500 URLs. The go-to technical SEO tool for agencies and developers.

AI content grading that tells you exactly what to include to outrank the competition
Clearscope provides content reports that show which terms and topics to include to rank for target keywords, integrating with Google Docs and WordPress. Highly accurate NLP-based analysis. Popular with content teams prioritising quality.

All-in-one SEO platform with rank tracking, site audit, and AI content tools โ at half the price of Semrush
SE Ranking covers rank tracking, keyword research, site audits, competitor analysis, and backlink monitoring at more affordable pricing than Ahrefs or SEMrush. Its white-label reporting makes it popular with small agencies.

SEO software and tools trusted since 2004
Moz Pro offers keyword research, link building, site audits, and rank tracking with a strong educational community. Its MozBar browser extension is widely used. MozLocal is a popular local SEO tool for brick-and-mortar businesses.

SEO tool for budget-conscious marketers
Ubersuggest by Neil Patel offers keyword research, site audits, and competitor analysis at a fraction of Ahrefs' cost. Free plan provides limited daily searches. A great entry-level SEO tool for SMBs starting out with SEO.

Visualise PAA questions for content planning
AlsoAsked maps out Google's People Also Asked questions in a visual hierarchy, helping content teams plan topic clusters and FAQ sections. Highly affordable and focused on a specific but valuable use case.

Find what your audience is searching for
AnswerThePublic visualises search questions and queries around any keyword, helping content teams uncover what their audience wants to know. Now owned by Neil Patel. Great for content ideation and blog planning.

AI that fixes your technical SEO automatically โ no developer needed

AI keyword research built for bloggers โ finds low-competition keywords your competitors have missed

AI content intelligence that maps your entire topic authority and tells you exactly which articles to write next