AI-powered CRM, sales automation, and lead generation tools.
11 tools reviewed
Sales intelligence and outreach platform
Apollo.io gives SMBs access to a 275M+ contact database for prospecting, combined with email sequencing, dialler, and CRM. Its free plan includes 50 email credits per month. Excellent for outbound-driven small sales teams.
CRM that fills itself for B2B SMBs
Salesflare automatically logs emails, meetings, and calls from Gmail, Outlook, and LinkedIn, eliminating manual data entry. It surfaces opportunities and suggests follow-ups using AI. Purpose-built for B2B small businesses.
Feature-rich CRM for growing businesses
Zoho CRM offers a free plan for 3 users and an AI assistant (Zia) that predicts deal outcomes and recommends the best time to contact leads. Deep integration with the Zoho suite makes it compelling for businesses already in that ecosystem.
AI-powered CRM from Freshworks
Freshsales includes Freddy AI for lead scoring, deal insights, and activity suggestions. The free plan supports unlimited users with basic features. Part of the Freshworks suite, making it easy to pair with Freshdesk for support.
The CRM for Google Workspace users
Copper is built natively for Google Workspace, embedding inside Gmail to log emails and update deals without leaving your inbox. AI features auto-populate contact data. Ideal for SMBs that live in Google tools.
CRM + email marketing in one
Nutshell combines CRM and email marketing automation in one affordable platform, with AI writing assistance and a focus on ease of use. Its built-in sequencing and reporting make it a strong choice for small B2B sales teams.
CRM inside Gmail, no new tool to learn
Streak turns Gmail into a CRM, adding deal pipelines, contact tracking, and email templates directly inside your inbox. The free solo plan is very capable. Loved by freelancers and small agencies who resist adopting a separate CRM.
Simple CRM for small businesses
Capsule CRM is a no-frills, easy-to-use CRM for small businesses that just need contact management, deal tracking, and task management without overwhelming features. Free plan supports 2 users and 250 contacts.
CRM + automation for service businesses
Keap (formerly Infusionsoft) combines CRM, email marketing, and sales automation for service-based businesses. It includes appointment booking, invoicing, and follow-up automation. Higher price point but strong feature depth for solo operators and small service firms.
