Legal
Privacy Policy
Last updated: March 2026
Who We Are
ToolWise.ai ("ToolWise", "we", "us") operates the website at toolwise.ai. We are a review and recommendation service for AI tools aimed at small business owners. For privacy-related inquiries, contact us at hello@toolwise.ai.
Data We Collect
Information you provide
- — Email address when subscribing to our newsletter
- — Messages submitted through contact forms
- — Tool submissions you send us
Information collected automatically
- — Pages visited, time spent, referring URLs (via analytics)
- — Browser type and operating system
- — IP address (anonymised)
- — Chat session data (messages sent to our AI tool finder — stored without personal identifiers)
Cookies
We use cookies for analytics (Plausible Analytics — privacy-friendly, no personal data shared with third parties) and for affiliate link tracking. We do not use advertising cookies or sell data to ad networks.
How We Use Your Data
- — Send the newsletter you signed up for (email subscribers only)
- — Respond to enquiries and tool submissions
- — Improve our site based on aggregated usage analytics
- — Track affiliate clicks to process commissions (no personal data shared with vendors)
We do not sell your data. We do not share personal data with third parties except as required by law or with service providers necessary to operate the site (email delivery, database hosting).
Newsletter
If you subscribe to our newsletter, your email is stored with our email service provider (Resend). You can unsubscribe at any time using the link in any email we send. We do not share subscriber lists with third parties.
We send no more than one email per week. We do not send promotional emails on behalf of vendors.
Your Rights (GDPR)
If you are in the European Economic Area, you have the right to:
- — Access the personal data we hold about you
- — Request correction of inaccurate data
- — Request deletion of your data ("right to be forgotten")
- — Withdraw consent for newsletter communications at any time
- — Lodge a complaint with your local data protection authority
To exercise any of these rights, email hello@toolwise.ai. We will respond within 30 days.
Data Retention
Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 2 years. Analytics data is aggregated and not linked to individuals.
Third-Party Links
Our site links to external tools and services. When you click through to a vendor's website, their privacy policy governs data collection — not ours. We are not responsible for third-party privacy practices.
Changes to This Policy
We may update this policy. Material changes will be noted at the top of this page with a new date. Continued use of the site after changes constitutes acceptance.
Contact
Privacy questions: hello@toolwise.ai