180 tools reviewed for small business owners

Sales & CRM
AI-powered CRM from Freshworks
Freshsales includes Freddy AI for lead scoring, deal insights, and activity suggestions. The free plan supports unlimited users with basic features. Part of the Freshworks suite, making it easy to pair with Freshdesk for support.

Sales & CRM
The CRM for Google Workspace users
Copper is built natively for Google Workspace, embedding inside Gmail to log emails and update deals without leaving your inbox. AI features auto-populate contact data. Ideal for SMBs that live in Google tools.

Video & Media
AI video generator for any use case
InVideo offers an AI video generator that creates complete videos from text prompts, plus a traditional template-based editor. Free plan includes watermarked exports. Covers everything from social media clips to promo videos.

HR & Hiring
Modern recruiting software for SMBs
Breezy HR offers a drag-and-drop pipeline for tracking applicants, with AI job description writing, video interviews, and background checks. Free plan for one active job. Popular with SMBs wanting a modern ATS without enterprise pricing.

Accounting & Finance
Expense reports that don't suck
Expensify automates expense reporting with SmartScan receipt capture, automatic expense categorisation, and one-click approval workflows. Its free plan covers individual use. Integrates with QuickBooks, Xero, and Netsuite.

Social Media
Advanced social scheduling at a fair price
Publer is a feature-rich social media scheduler with watermarking, UTM tracking, Instagram grid planner, and bulk scheduling. Free plan supports 3 accounts. Very competitive with Buffer and Later at lower price points for paid plans.

Social Media
Social media management with an inbox
Agorapulse provides social media scheduling, monitoring, and a unified inbox for managing all messages and comments. Its ROI reporting shows which social activities drive business results. Generous free plan for solo users.

Scheduling & Admin
Booking system for service businesses
SimplyBook.me is a feature-rich booking platform for salons, spas, clinics, and fitness studios. It includes class bookings, membership management, and a client app. The free plan supports 50 bookings/month.

Scheduling & Admin
Time tracking and invoicing for project teams
Harvest combines time tracking with invoicing and expense tracking, sending automatic payment reminders. It integrates with Asana, Trello, and QuickBooks. Popular with agencies and consultancies that bill by the hour.

E-commerce
Add a store to any existing website
Ecwid lets businesses add a full online store to any existing website, Facebook page, or marketplace without rebuilding their site. Free plan supports up to 5 products. Perfect for businesses with an existing website that want to start selling.

Analytics & Data
Automatically capture every user interaction
Heap auto-captures every click, tap, and form submission on your website or app without needing manual event instrumentation. AI surfaces insights from captured data. Retroactive analysis lets you answer questions using historical data.

AI Agents
Design, build, and ship AI agents for customer support and conversations

Workflow Automation
Native automations inside your project management
ClickUp's built-in automations trigger actions based on task changes, dates, or incoming emails, keeping projects moving automatically. Free tier includes 100 automation runs/month. No separate tool needed for ClickUp users.

E-commerce
Pop-up and email marketing for Shopify stores
Privy specialises in pop-up forms, email automations, and SMS for Shopify merchants. It's a lightweight Klaviyo alternative for smaller stores that don't need advanced segmentation. Easy to set up without marketing expertise.

AI Agents
Orchestrate multi-agent AI crews that collaborate to complete complex tasks

Accounting & Finance
Business banking built for small businesses
Relay is a business bank account with built-in budgeting tools, multiple sub-accounts, and direct Xero/QuickBooks sync. Free to use with no monthly fees. A modern alternative to traditional business banking for digital-first SMBs.

Design & Creative
Create presentations, infographics, and more
Visme is a visual content creation platform for presentations, infographics, charts, and interactive content. Its AI slide generator and data visualisation tools are strong for B2B content marketers and trainers.

Accounting & Finance
Bookkeeping done for you by real humans + AI
Bench pairs AI-powered bookkeeping software with a dedicated human bookkeeper. Businesses get monthly financial statements without doing any bookkeeping themselves. More expensive but completely hands-off.

HR & Hiring
HR software for European small businesses
Personio is the leading HR platform for European SMBs, covering recruiting, onboarding, payroll, and performance management with GDPR compliance built in. Strong in German-speaking markets and across the EU.

AI Agents
Automate complex workflows with AI nodes โ no code, no limits

Customer Service
Integrated customer support for e-commerce
Re:amaze offers live chat, helpdesk, chatbots, and push notifications in one platform. It integrates with Shopify, BigCommerce, and WooCommerce. A solid Gorgias alternative with broader channel support and competitive pricing.

AI Agents
AI agents built into Salesforce โ automate sales, service, and marketing workflows

Design & Creative
Smart presentations that design themselves
Beautiful.ai uses AI to automatically adjust slide layouts as you add content, ensuring professional-looking presentations every time. Popular with SMBs that need to pitch to clients or investors. Team plan enables template libraries.