AI Tools Directory

Beehiiv

Marketing Automation

Newsletter platform built for growth — with monetisation and AI writing built in

• Newsletter builder with custom branding
• AI writing assistant
• Paid subscriptions and paywalled content

Tactiq

Productivity

Real-time meeting transcription and AI summaries — right inside your browser

• Real-time transcription for Google Meet, Zoom, and MS Teams
• Chrome extension — no downloads or bots joining calls
• AI-generated meeting summaries and action items

Pabbly Connect

Workflow Automation

Lifetime deal automation tool — pay once, automate forever

• 800+ app integrations
• Multi-step workflows
• Webhooks

Klaviyo

Marketing Automation

Email and SMS for e-commerce growth

Klaviyo is the leading email and SMS marketing platform for e-commerce, with deep Shopify integration and AI-powered product recommendations. Free up to 250 contacts. Generates significant ROI for DTC and retail brands.

• Shopify & BigCommerce integration
• AI product recommendations
• SMS marketing

Microsoft Clarity

Analytics & Data

Free heatmaps and session recordings from Microsoft

Microsoft Clarity is a completely free tool providing heatmaps, session recordings, and user behaviour insights. No session limits. AI insights surface key friction points. A serious competitor to Hotjar's free tier.

• Free session recordings
• Heatmaps
• Click & scroll maps

Riverside.fm

Video & Media

Record studio-quality podcasts and videos remotely

Riverside records each participant's audio and video locally at high quality, producing broadcast-ready content. AI transcription, clip generation, and magic clips for social media are included. Popular with podcast hosts and YouTubers.

• Local track recording (studio quality)
• AI transcription
• Magic clips for social

Descript

Video & Media

Edit video by editing text

Descript lets you edit video and audio by editing the auto-generated transcript, making it uniquely easy for non-video editors. AI removes filler words, enhances audio, and creates clips for social media. Free tier available.

• Text-based video editing
• AI filler word removal
• Overdub (AI voice clone)

MailerLite

Marketing Automation

Simple, beautiful email marketing

MailerLite offers clean design, solid automation, and excellent deliverability on a generous free plan (1,000 subscribers). It includes website builder and e-commerce capabilities. One of the best free email tools for SMBs.

• Email campaigns
• Automation workflows
• Landing pages & website builder

Looker Studio

Analytics & Data

Free data visualisation and reporting

Looker Studio (formerly Google Data Studio) is a free tool for building interactive dashboards from Google Analytics, Sheets, BigQuery, and 800+ data sources. Essential for SMBs wanting professional-looking data reports at zero cost.

• Free dashboards
• 800+ data connectors
• Interactive reports

BrightLocal

SEO

Local SEO tools for small businesses

BrightLocal provides local citation building, rank tracking, review management, and Google Business Profile optimisation. It's the leading tool specifically for local businesses wanting to rank in Google Maps and local search.

• Local rank tracking
• Citation building
• Review management

ActiveCampaign

Marketing Automation

Marketing automation with a CRM backbone

ActiveCampaign combines email marketing, automation, and CRM in a powerful platform aimed at growing SMBs. Its visual automation builder is among the best in class. AI features predict the best content and contact scoring.

• Visual automation builder
• Email marketing
• CRM

Rippling

HR & Hiring

HR, IT, and finance in one platform

Rippling unifies HR, payroll, device management, and app provisioning in one platform. When you hire or fire someone, it automatically provisions/deprovisions software access. Best for tech-forward SMBs wanting HR and IT unified.

• Unified HR, IT & payroll
• Auto-provision software access
• Global payroll

Plausible Analytics

Analytics & Data

Privacy-first Google Analytics alternative

Plausible is a lightweight, cookie-free analytics tool that is fully GDPR-compliant without consent banners. Simple dashboard showing traffic, sources, and goals. Self-hosting option available. Popular with privacy-conscious European SMBs.

• Cookie-free & GDPR-compliant
• Simple dashboard
• Goal tracking

CapCut

Video & Media

Free video editor loved by creators

CapCut is a free, feature-rich video editor with AI tools including auto-captions, background removal, text-to-speech, and viral template effects. Extremely popular for short-form content for TikTok, Instagram Reels, and YouTube Shorts.

• AI auto-captions
• Background removal
• Trending templates

Apollo.io

Sales & CRM

Sales intelligence and outreach platform

Apollo.io gives SMBs access to a 275M+ contact database for prospecting, combined with email sequencing, dialler, and CRM. Its free plan includes 50 email credits per month. Excellent for outbound-driven small sales teams.

• 275M+ prospect database
• Email sequencing
• AI email writing

Opus Clip

Video & Media

AI repurposes long videos into viral clips

Opus Clip automatically identifies the most engaging moments in long-form videos and turns them into short clips for TikTok, YouTube Shorts, and Instagram Reels. AI adds captions, transitions, and b-roll. Free plan included.

• AI clip selection
• Auto-captions
• Virality score

Yoast SEO

SEO

The #1 WordPress SEO plugin

Yoast SEO is the most installed WordPress plugin, helping website owners optimise content with real-time readability and SEO analysis. Premium adds internal linking suggestions and redirect manager. Essential for WordPress-based SMBs.

• Real-time SEO & readability analysis
• XML sitemap
• Schema markup

Gorgias

E-commerce

AI helpdesk built specifically for Shopify and e-commerce stores

• E-commerce integrations
• AI auto-reply
• Order management

Hotjar

Analytics & Data

See how visitors really use your website

Hotjar records website sessions, creates heatmaps, and collects feedback, showing exactly where users click, scroll, and drop off. Its free plan is genuinely useful. AI summarises session recordings and survey responses.

• Session recordings
• Heatmaps
• Surveys & feedback

Acuity Scheduling

Scheduling & Admin

Online appointment scheduling for service businesses

Acuity Scheduling is designed for service businesses that take client bookings, offering intake forms, payment collection, and package management. Built by Squarespace, it integrates seamlessly with Squarespace websites.

• Online booking
• Intake forms
• Payment collection

Omnisend

Marketing Automation

Email & SMS automation for e-commerce

Omnisend is built specifically for e-commerce with pre-built automation workflows for cart abandonment, welcome series, and post-purchase follow-ups. Free plan includes 500 emails/month. Strong Shopify and WooCommerce integrations.

• Pre-built e-commerce automations
• Email & SMS
• Cart abandonment

Rippling Payroll

HR & Hiring

Payroll and compliance made automatic

Rippling Payroll automates tax filings, off-cycle runs, and garnishments, integrating directly with HR and time tracking. Global payroll capabilities make it a top choice for remote-first SMBs with international contractors.

• Automated payroll
• Global payroll
• Tax filing