109 tools reviewed for small business owners

Productivity
AI notepad for meetings โ captures what was said so you can stay present

Productivity
Real-time meeting transcription and AI summaries โ right inside your browser

Scheduling & Admin
AI meeting assistant that transcribes, summarises, and captures action items automatically

Marketing Automation
Newsletter platform built for growth โ with monetisation and AI writing built in

Marketing Automation
Email and SMS for e-commerce growth
Klaviyo is the leading email and SMS marketing platform for e-commerce, with deep Shopify integration and AI-powered product recommendations. Free up to 250 contacts. Generates significant ROI for DTC and retail brands.

Video & Media
Record studio-quality podcasts and videos remotely
Riverside records each participant's audio and video locally at high quality, producing broadcast-ready content. AI transcription, clip generation, and magic clips for social media are included. Popular with podcast hosts and YouTubers.

Analytics & Data
See how visitors really use your website
Hotjar records website sessions, creates heatmaps, and collects feedback, showing exactly where users click, scroll, and drop off. Its free plan is genuinely useful. AI summarises session recordings and survey responses.

Video & Media
AI repurposes long videos into viral clips
Opus Clip automatically identifies the most engaging moments in long-form videos and turns them into short clips for TikTok, YouTube Shorts, and Instagram Reels. AI adds captions, transitions, and b-roll. Free plan included.

Sales & CRM
Sales intelligence and outreach platform
Apollo.io gives SMBs access to a 275M+ contact database for prospecting, combined with email sequencing, dialler, and CRM. Its free plan includes 50 email credits per month. Excellent for outbound-driven small sales teams.

Marketing Automation
Simple, beautiful email marketing
MailerLite offers clean design, solid automation, and excellent deliverability on a generous free plan (1,000 subscribers). It includes website builder and e-commerce capabilities. One of the best free email tools for SMBs.
SEO
The #1 WordPress SEO plugin
Yoast SEO is the most installed WordPress plugin, helping website owners optimise content with real-time readability and SEO analysis. Premium adds internal linking suggestions and redirect manager. Essential for WordPress-based SMBs.

Video & Media
Edit video by editing text
Descript lets you edit video and audio by editing the auto-generated transcript, making it uniquely easy for non-video editors. AI removes filler words, enhances audio, and creates clips for social media. Free tier available.

Video & Media
Free video editor loved by creators
CapCut is a free, feature-rich video editor with AI tools including auto-captions, background removal, text-to-speech, and viral template effects. Extremely popular for short-form content for TikTok, Instagram Reels, and YouTube Shorts.

Accounting & Finance
Corporate cards and spend management with AI
Ramp provides corporate cards with real-time AI-powered spend controls, automated receipt matching, and accounting sync. Its free tier makes it accessible to small businesses. AI surfaces cost-saving opportunities proactively.

Marketing Automation
Email & SMS automation for e-commerce
Omnisend is built specifically for e-commerce with pre-built automation workflows for cart abandonment, welcome series, and post-purchase follow-ups. Free plan includes 500 emails/month. Strong Shopify and WooCommerce integrations.

Writing & Content
AI writing assistant with grammar polish
GrammarlyGO combines Grammarly's industry-leading grammar correction with generative AI, letting users draft, rewrite, and improve emails and documents in one click. It works across browsers, Google Docs, and Microsoft Office. Widely trusted by SMB teams.

Analytics & Data
Business analytics dashboards, all in one place
Databox pulls data from 100+ tools including Google Analytics, HubSpot, Shopify, and Facebook Ads into customisable dashboards and automated reports. Free plan supports 3 data sources. Popular with marketing agencies for client reporting.

Workflow Automation
Extendable workflow automation for tech teams
n8n is an open-source workflow automation tool that can be self-hosted for complete data privacy and control. Supports 400+ integrations with code-level customisation. Free cloud plan or self-host at zero cost.

Analytics & Data
Product analytics for growing companies
Mixpanel tracks user actions and events in web and mobile apps, providing powerful funnel analysis, retention reports, and A/B testing. Free plan supports up to 20M events/month. The go-to product analytics tool for SaaS startups.

Scheduling & Admin
The everything app for work
ClickUp combines tasks, docs, goals, chat, and time tracking in one platform. Its generous free tier and extreme flexibility make it popular with SMBs wanting to consolidate tools. AI assists with summaries and sub-task creation.

Workflow Automation
Spreadsheet-database hybrid with automation
Airtable combines a spreadsheet and database in one flexible tool with automations, views, and integrations. AI features can populate fields and summarise data. Used by SMBs to build lightweight custom databases and workflows.

HR & Hiring
Pre-employment testing platform
TestGorilla offers 400+ skills tests for pre-employment screening, covering cognitive aptitude, personality, coding, and job-specific skills. Free plan included. Helps SMBs hire objectively based on evidence.

Social Media
Visual social media planner for Instagram
Later started as an Instagram scheduler and has grown into a full social media calendar. Its visual grid planner is unmatched for Instagram-heavy brands. Includes AI caption writing, analytics, and a link-in-bio tool.