180 tools reviewed for small business owners
Accounting & Finance
Bookkeeping for startups and growing companies
Pilot provides outsourced bookkeeping, CFO services, and tax prep powered by AI software with human expert review. Targeted at funded startups and fast-growing SMBs. Pricing is high but includes expert oversight.
HR & Hiring
Scheduling, time tracking, and HR for hourly teams
Homebase is built for businesses with hourly workers, offering free scheduling, time tracking, hiring, and team messaging. Very popular with restaurants, retail, and service businesses with shift workers. Free plan supports one location.
SEO
AI content intelligence that maps your entire topic authority and tells you exactly which articles to write next
Workflow Automation
Enterprise-grade automation for growing businesses
Workato provides enterprise-grade automation and integration with AI-powered recipe suggestions and 1,000+ connectors. Pricing starts ~$10,000/year making it suited to mid-market businesses rather than very small SMBs. Consider Make or Zapier first, and upgrade to Workato as needs scale.
Analytics & Data
Business intelligence for data-driven SMBs
Looker is Google's enterprise BI platform with a powerful modelling layer (LookML) for consistent metrics across an organisation. More complex than most SMB tools but worthwhile for data-mature businesses with SQL skills.
