AI Tools Directory
180 tools reviewed for small business owners
Pilot
Accounting & Finance
Bookkeeping for startups and growing companies
Pilot provides outsourced bookkeeping, CFO services, and tax prep powered by AI software with human expert review. Targeted at funded startups and fast-growing SMBs. Pricing is high but includes expert oversight.
- Outsourced bookkeeping
- CFO advisory (add-on)
- Tax prep
VC-backed StartupsHigh-growth SMBsTech Companies
From $499/mo
Brevo
Marketing Automation
All-in-one email and SMS marketing at a fraction of Mailchimp's price
- Email campaigns
- SMS marketing
- Automation
Bootstrapped businessesEuropean businesses (GDPR-first)High-volume senders
From $25/mo
HeyGen
Video & Media
Create AI avatar videos in minutes — product demos, explainers, social content
- AI avatars
- Voice cloning
- Video translation
Businesses creating product demosTeams scaling video contentMarketers in multiple languages
From $29/mo
Anyword
Writing & Content
AI copywriting that predicts how well your text will actually perform
- Performance prediction score
- Ad copy
- Landing pages
Performance marketersE-commerce teamsGrowth teams
From $39/mo
Close
Sales & CRM
Sales CRM with built-in calling and email — designed for inside sales teams
- Built-in calling
- SMS
- Email sequences
Inside sales teamsSaaS companiesHigh-call-volume businesses
From $49/mo
Crisp
Customer Service
Indie live chat and AI support — simpler and cheaper than Intercom
- Live chat
- Chatbot builder
- Shared inbox
StartupsSmall SaaS businessesTeams replacing Intercom
From $25/mo
Pictory
Video & Media
Turn blog posts and scripts into short videos with AI — no editing skills needed
- Text-to-video
- Blog to video
- Auto-captions
Content marketersBloggers repurposing contentSocial media managers
From $23/mo
Homebase
HR & Hiring
Scheduling, time tracking, and HR for hourly teams
Homebase is built for businesses with hourly workers, offering free scheduling, time tracking, hiring, and team messaging. Very popular with restaurants, retail, and service businesses with shift workers. Free plan supports one location.
- Free scheduling
- Time tracking
- Hiring & onboarding
RestaurantsRetailService Businesses with hourly staff
Freemium
Wave
Accounting & Finance
Free accounting, invoicing, and receipts — actually free, not a trial
- Invoicing
- Accounting
- Receipt scanning
FreelancersMicro-businessesBusinesses with a tight budget
Freemium
MarketMuse
SEO
AI content intelligence that maps your entire topic authority and tells you exactly which articles to write next
- Topical authority mapping
- Content gap analysis
- AI content briefs
Content strategists planning editorial calendarsBusinesses wanting to build topical authority fastSEO agencies doing site-wide content audits
From $149/mo
Workato
Workflow Automation
Enterprise-grade automation for growing businesses
Workato provides enterprise-grade automation and integration with AI-powered recipe suggestions and 1,000+ connectors. Pricing starts ~$10,000/year making it suited to mid-market businesses rather than very small SMBs. Consider Make or Zapier first, and upgrade to Workato as needs scale.
- AI recipe suggestions
- 1,000+ connectors
- Custom bots
Mid-size SMBs scaling operationsTech CompaniesOperations Teams
From $833/mo
Looker
Analytics & Data
Business intelligence for data-driven SMBs
Looker is Google's enterprise BI platform with a powerful modelling layer (LookML) for consistent metrics across an organisation. More complex than most SMB tools but worthwhile for data-mature businesses with SQL skills.
- LookML data modelling
- Interactive dashboards
- Embedded analytics
Data-mature SMBsTech CompaniesAnalytics Teams
Contact