AI Tools Directory
180 tools reviewed for small business owners
Airtable
Workflow Automation
Spreadsheet-database hybrid with automation
Airtable combines a spreadsheet and database in one flexible tool with automations, views, and integrations. AI features can populate fields and summarise data. Used by SMBs to build lightweight custom databases and workflows.
- Database + spreadsheet hybrid
- Automations
- AI field population
Operations TeamsAgenciesProject Managers
Freemium
Databox
Analytics & Data
Business analytics dashboards, all in one place
Databox pulls data from 100+ tools including Google Analytics, HubSpot, Shopify, and Facebook Ads into customisable dashboards and automated reports. Free plan supports 3 data sources. Popular with marketing agencies for client reporting.
- 100+ integrations
- Custom dashboards
- Automated reports
Marketing AgenciesSMB Marketing TeamsConsultants
Freemium
GrammarlyGO
Writing & Content
AI writing assistant with grammar polish
GrammarlyGO combines Grammarly's industry-leading grammar correction with generative AI, letting users draft, rewrite, and improve emails and documents in one click. It works across browsers, Google Docs, and Microsoft Office. Widely trusted by SMB teams.
- Generative AI drafting
- Grammar and tone correction
- Browser extension
Office ManagersSales TeamsHR Teams
From $12/mo
Mixpanel
Analytics & Data
Product analytics for growing companies
Mixpanel tracks user actions and events in web and mobile apps, providing powerful funnel analysis, retention reports, and A/B testing. Free plan supports up to 20M events/month. The go-to product analytics tool for SaaS startups.
- Event-based tracking
- Funnel analysis
- Retention reports
SaaS CompaniesApp DevelopersProduct Teams
Freemium
ClickUp
Scheduling & Admin
The everything app for work
ClickUp combines tasks, docs, goals, chat, and time tracking in one platform. Its generous free tier and extreme flexibility make it popular with SMBs wanting to consolidate tools. AI assists with summaries and sub-task creation.
- All-in-one: tasks, docs, chat, goals
- AI task summaries
- Time tracking
StartupsAgenciesRemote Teams
Freemium
TestGorilla
HR & Hiring
Pre-employment testing platform
TestGorilla offers 400+ skills tests for pre-employment screening, covering cognitive aptitude, personality, coding, and job-specific skills. Free plan included. Helps SMBs hire objectively based on evidence.
- 400+ skills tests
- Cognitive & personality tests
- Coding assessments
SMBs hiring for skills-based rolesAgenciesRecruiters
Freemium
Mangools
SEO
Keyword research made simple
Mangools offers KWFinder for keyword difficulty analysis, SERPChecker for SERP analysis, and SERPWatcher for rank tracking in a visually friendly suite. Very popular with SMBs who find Ahrefs overwhelming. Great value.
- Keyword difficulty scoring
- SERP analysis
- Rank tracking
BloggersSolopreneursSmall Agencies
From $29/mo
Later
Social Media
Visual social media planner for Instagram
Later started as an Instagram scheduler and has grown into a full social media calendar. Its visual grid planner is unmatched for Instagram-heavy brands. Includes AI caption writing, analytics, and a link-in-bio tool.
- Visual Instagram planner
- AI caption writer
- Link-in-bio (Linktree alternative)
E-commerce BrandsPhotographersInfluencer Businesses
Freemium
Freshdesk
Customer Service
Modern helpdesk software for growing teams
Freshdesk offers a free plan with ticketing, email support, and basic automation, making it accessible for small businesses. Its AI features (Freddy AI) help suggest responses and auto-categorise tickets. Used by 60,000+ businesses globally.
- Shared inbox
- Ticket automation
- Freddy AI suggestions
RetailProfessional ServicesStartups
Freemium
Salesflare
Sales & CRM
CRM that fills itself for B2B SMBs
Salesflare automatically logs emails, meetings, and calls from Gmail, Outlook, and LinkedIn, eliminating manual data entry. It surfaces opportunities and suggests follow-ups using AI. Purpose-built for B2B small businesses.
- Auto-logging from email & calendar
- LinkedIn integration
- AI follow-up suggestions
B2B SMBsConsultanciesTech Startups
From $29/mo
SocialBee
Social Media
Category-based social media scheduling
SocialBee uses a category-based posting system to keep your content mix balanced, recycling evergreen content automatically. Its AI Copilot creates captions and visuals. Great for businesses wanting a hands-off social media engine.
- Category-based scheduling
- Content recycling
- AI post & caption generator
SolopreneursCoachesSmall Agencies
From $29/mo
Taxjar
Accounting & Finance
Automated sales tax compliance
TaxJar automates sales tax calculation, collection, and filing for e-commerce businesses in the US. It integrates with Shopify, WooCommerce, Amazon, and more. Saves SMBs from costly sales tax compliance errors.
- Sales tax calculation
- Auto-filing
- Shopify & WooCommerce integration
US E-commerceAmazon SellersOnline Retailers
From $19/mo
ManyChat
Customer Service
Chat marketing automation for Messenger & Instagram
ManyChat automates conversations on Facebook Messenger, Instagram DM, WhatsApp, and SMS. It's widely used for e-commerce support and marketing automation combined. Free plan supports up to 1,000 contacts.
- Facebook Messenger & Instagram automation
- WhatsApp & SMS
- E-commerce flows
E-commerceDTC BrandsCoaches & Course Creators
Freemium
Lindy AI
AI Agents
Build AI employees that run your workflows 24/7 — no code required
- No-code AI agent builder
- Email triage and auto-reply
- CRM data entry automation
Small businesses wanting to automate repetitive tasksSales teams automating CRM updates and follow-upsFounders who want an AI executive assistant
From $49/mo
Frase
SEO
Research, outline, and write SEO content in a fraction of the time
- AI content brief
- SERP research
- Outline builder
Solo SEO content writersSmall content teamsAgencies on a budget
From $15/mo
Cal.com
Scheduling & Admin
Open-source Calendly alternative
Cal.com is an open-source scheduling platform with a generous free hosted plan and self-hosting option for privacy-first businesses. It supports all major calendar integrations and video conferencing tools.
- Open-source & self-hostable
- Calendar sync
- Round-robin & collective bookings
DevelopersPrivacy-focused SMBsAgencies
Freemium
Yotpo
E-commerce
Reviews, loyalty, and SMS for e-commerce
Yotpo provides product reviews, loyalty programmes, referrals, and SMS marketing in one e-commerce marketing platform. Its reviews widget boosts conversion rates, while the loyalty programme drives repeat purchases.
- Product reviews & ratings
- Loyalty & rewards
- Referral programme
E-commerce BrandsDTC RetailersSubscription Businesses
Freemium
Wistia
Video & Media
Video hosting for marketing teams
Wistia hosts marketing videos with customisable players, lead capture forms in videos, chapter menus, and detailed viewer analytics. Its SEO-friendly embeds keep traffic on your own site rather than YouTube.
- Video hosting
- Lead capture in-video
- Viewer analytics
Marketing TeamsSaaSB2B Companies
Freemium
Triple Whale
Analytics & Data
E-commerce analytics and attribution
Triple Whale is an e-commerce analytics platform built for DTC brands running paid ads, offering pixel-based attribution, profit dashboards, and AI-powered insights. Integrates with Shopify, Facebook Ads, and Google Ads.
- E-commerce attribution
- Profit dashboard
- Facebook & Google Ads data
DTC E-commerce BrandsShopify MerchantsPerformance Marketers
From $129/mo
Jasper AI
Writing & Content
AI writing assistant for marketing teams
Jasper uses AI to help small businesses write blog posts, ads, emails, and social copy faster. It offers 50+ templates and a brand voice feature to keep content consistent. Ideal for marketing teams that need high-volume content without a full writing staff.
- 50+ content templates
- Brand voice training
- SEO mode with Surfer integration
Marketing AgenciesE-commerce BrandsContent Creators
From $39/mo
Zoho CRM
Sales & CRM
Feature-rich CRM for growing businesses
Zoho CRM offers a free plan for 3 users and an AI assistant (Zia) that predicts deal outcomes and recommends the best time to contact leads. Deep integration with the Zoho suite makes it compelling for businesses already in that ecosystem.
- Zia AI assistant
- Lead & deal management
- Workflow automation
SMBs in Zoho ecosystemProfessional ServicesRetail
Freemium
Screaming Frog
SEO
Technical SEO crawler for site audits
Screaming Frog's SEO Spider crawls websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Free for up to 500 URLs. The go-to technical SEO tool for agencies and developers.
- Website crawler
- Broken link detection
- Duplicate content
SEO AgenciesDevelopersTechnical SEO Consultants
Freemium
Supermetrics
Analytics & Data
Marketing data pipelines for reporting tools
Supermetrics automates the movement of marketing data from 100+ platforms (Google Ads, Facebook, LinkedIn, etc.) into Sheets, Looker Studio, Excel, and data warehouses. Saves agencies hours of manual data export.
- 100+ marketing connectors
- Google Sheets & Looker Studio
- Automated data refresh
Marketing AgenciesPerformance MarketersData Analysts
From $29/mo
ConvertKit
Marketing Automation
Email marketing for creators
ConvertKit is designed for creators, bloggers, and online educators, offering simple automation, landing pages, and a commerce platform for selling digital products. Free up to 1,000 subscribers. Beloved for its simplicity.
- Visual automation builder
- Landing pages & forms
- Creator commerce (sell products)
BloggersOnline EducatorsCoaches & Creators
Freemium