AI Tools Directory

Rippling Payroll

HR & Hiring

Payroll and compliance made automatic

Rippling Payroll automates tax filings, off-cycle runs, and garnishments, integrating directly with HR and time tracking. Global payroll capabilities make it a top choice for remote-first SMBs with international contractors.

• Automated payroll
• Global payroll
• Tax filing

Databox

Analytics & Data

Business analytics dashboards, all in one place

Databox pulls data from 100+ tools including Google Analytics, HubSpot, Shopify, and Facebook Ads into customisable dashboards and automated reports. Free plan supports 3 data sources. Popular with marketing agencies for client reporting.

• 100+ integrations
• Custom dashboards
• Automated reports

n8n

Workflow Automation

Extendable workflow automation for tech teams

n8n is an open-source workflow automation tool that can be self-hosted for complete data privacy and control. Supports 400+ integrations with code-level customisation. Free cloud plan or self-host at zero cost.

• Open-source & self-hostable
• 400+ integrations
• Custom code nodes

Airtable

Workflow Automation

Spreadsheet-database hybrid with automation

Airtable combines a spreadsheet and database in one flexible tool with automations, views, and integrations. AI features can populate fields and summarise data. Used by SMBs to build lightweight custom databases and workflows.

• Database + spreadsheet hybrid
• Automations
• AI field population

Synthesia

Video & Media

Create AI videos with avatars in minutes

Synthesia generates professional talking-head videos using AI avatars and text-to-speech, with no filming required. Perfect for training videos, explainers, and product demos. Supports 120+ languages.

• AI avatar videos
• 120+ languages
• Custom avatar creation

GrammarlyGO

Writing & Content

AI writing assistant with grammar polish

GrammarlyGO combines Grammarly's industry-leading grammar correction with generative AI, letting users draft, rewrite, and improve emails and documents in one click. It works across browsers, Google Docs, and Microsoft Office. Widely trusted by SMB teams.

• Generative AI drafting
• Grammar and tone correction
• Browser extension

ClickUp

Scheduling & Admin

The everything app for work

ClickUp combines tasks, docs, goals, chat, and time tracking in one platform. Its generous free tier and extreme flexibility make it popular with SMBs wanting to consolidate tools. AI assists with summaries and sub-task creation.

• All-in-one: tasks, docs, chat, goals
• AI task summaries
• Time tracking

Mixpanel

Analytics & Data

Product analytics for growing companies

Mixpanel tracks user actions and events in web and mobile apps, providing powerful funnel analysis, retention reports, and A/B testing. Free plan supports up to 20M events/month. The go-to product analytics tool for SaaS startups.

• Event-based tracking
• Funnel analysis
• Retention reports

Freshdesk

Customer Service

Modern helpdesk software for growing teams

Freshdesk offers a free plan with ticketing, email support, and basic automation, making it accessible for small businesses. Its AI features (Freddy AI) help suggest responses and auto-categorise tickets. Used by 60,000+ businesses globally.

• Shared inbox
• Ticket automation
• Freddy AI suggestions

TestGorilla

HR & Hiring

Pre-employment testing platform

TestGorilla offers 400+ skills tests for pre-employment screening, covering cognitive aptitude, personality, coding, and job-specific skills. Free plan included. Helps SMBs hire objectively based on evidence.

• 400+ skills tests
• Cognitive & personality tests
• Coding assessments

Mangools

SEO

Keyword research made simple

Mangools offers KWFinder for keyword difficulty analysis, SERPChecker for SERP analysis, and SERPWatcher for rank tracking in a visually friendly suite. Very popular with SMBs who find Ahrefs overwhelming. Great value.

• Keyword difficulty scoring
• SERP analysis
• Rank tracking

Later

Social Media

Visual social media planner for Instagram

Later started as an Instagram scheduler and has grown into a full social media calendar. Its visual grid planner is unmatched for Instagram-heavy brands. Includes AI caption writing, analytics, and a link-in-bio tool.

• Visual Instagram planner
• AI caption writer
• Link-in-bio (Linktree alternative)

ManyChat

Customer Service

Chat marketing automation for Messenger & Instagram

ManyChat automates conversations on Facebook Messenger, Instagram DM, WhatsApp, and SMS. It's widely used for e-commerce support and marketing automation combined. Free plan supports up to 1,000 contacts.

• Facebook Messenger & Instagram automation
• WhatsApp & SMS
• E-commerce flows

SocialBee

Social Media

Category-based social media scheduling

SocialBee uses a category-based posting system to keep your content mix balanced, recycling evergreen content automatically. Its AI Copilot creates captions and visuals. Great for businesses wanting a hands-off social media engine.

• Category-based scheduling
• Content recycling
• AI post & caption generator

Taxjar

Accounting & Finance

Automated sales tax compliance

TaxJar automates sales tax calculation, collection, and filing for e-commerce businesses in the US. It integrates with Shopify, WooCommerce, Amazon, and more. Saves SMBs from costly sales tax compliance errors.

• Sales tax calculation
• Auto-filing
• Shopify & WooCommerce integration

Salesflare

Sales & CRM

CRM that fills itself for B2B SMBs

Salesflare automatically logs emails, meetings, and calls from Gmail, Outlook, and LinkedIn, eliminating manual data entry. It surfaces opportunities and suggests follow-ups using AI. Purpose-built for B2B small businesses.

• Auto-logging from email & calendar
• LinkedIn integration
• AI follow-up suggestions

Frase

SEO

Research, outline, and write SEO content in a fraction of the time

• AI content brief
• SERP research
• Outline builder

Lindy AI

AI Agents

Build AI employees that run your workflows 24/7 — no code required

• No-code AI agent builder
• Email triage and auto-reply
• CRM data entry automation

ConvertKit

Marketing Automation

Email marketing for creators

ConvertKit is designed for creators, bloggers, and online educators, offering simple automation, landing pages, and a commerce platform for selling digital products. Free up to 1,000 subscribers. Beloved for its simplicity.

• Visual automation builder
• Landing pages & forms
• Creator commerce (sell products)

Wistia

Video & Media

Video hosting for marketing teams

Wistia hosts marketing videos with customisable players, lead capture forms in videos, chapter menus, and detailed viewer analytics. Its SEO-friendly embeds keep traffic on your own site rather than YouTube.

• Video hosting
• Lead capture in-video
• Viewer analytics

Postscript

E-commerce

SMS marketing for Shopify brands

Postscript is a leading SMS marketing platform built exclusively for Shopify, with advanced segmentation, campaign analytics, and a conversational SMS feature. Particularly strong for DTC brands with high customer lifetime value.

• Shopify-native SMS
• Advanced segmentation
• Conversational SMS

Triple Whale

Analytics & Data

E-commerce analytics and attribution

Triple Whale is an e-commerce analytics platform built for DTC brands running paid ads, offering pixel-based attribution, profit dashboards, and AI-powered insights. Integrates with Shopify, Facebook Ads, and Google Ads.

• E-commerce attribution
• Profit dashboard
• Facebook & Google Ads data