180 tools reviewed for small business owners

Scheduling & Admin
Online appointment scheduling for service businesses
Acuity Scheduling is designed for service businesses that take client bookings, offering intake forms, payment collection, and package management. Built by Squarespace, it integrates seamlessly with Squarespace websites.

Marketing Automation
Email & SMS automation for e-commerce
Omnisend is built specifically for e-commerce with pre-built automation workflows for cart abandonment, welcome series, and post-purchase follow-ups. Free plan includes 500 emails/month. Strong Shopify and WooCommerce integrations.

E-commerce
AI chatbot and live chat designed for small e-commerce businesses

Workflow Automation
Extendable workflow automation for tech teams
n8n is an open-source workflow automation tool that can be self-hosted for complete data privacy and control. Supports 400+ integrations with code-level customisation. Free cloud plan or self-host at zero cost.

Writing & Content
AI writing assistant with grammar polish
GrammarlyGO combines Grammarly's industry-leading grammar correction with generative AI, letting users draft, rewrite, and improve emails and documents in one click. It works across browsers, Google Docs, and Microsoft Office. Widely trusted by SMB teams.

Scheduling & Admin
The everything app for work
ClickUp combines tasks, docs, goals, chat, and time tracking in one platform. Its generous free tier and extreme flexibility make it popular with SMBs wanting to consolidate tools. AI assists with summaries and sub-task creation.

Workflow Automation
Spreadsheet-database hybrid with automation
Airtable combines a spreadsheet and database in one flexible tool with automations, views, and integrations. AI features can populate fields and summarise data. Used by SMBs to build lightweight custom databases and workflows.

Analytics & Data
Product analytics for growing companies
Mixpanel tracks user actions and events in web and mobile apps, providing powerful funnel analysis, retention reports, and A/B testing. Free plan supports up to 20M events/month. The go-to product analytics tool for SaaS startups.

Video & Media
Create AI videos with avatars in minutes
Synthesia generates professional talking-head videos using AI avatars and text-to-speech, with no filming required. Perfect for training videos, explainers, and product demos. Supports 120+ languages.

Analytics & Data
Business analytics dashboards, all in one place
Databox pulls data from 100+ tools including Google Analytics, HubSpot, Shopify, and Facebook Ads into customisable dashboards and automated reports. Free plan supports 3 data sources. Popular with marketing agencies for client reporting.

Customer Service
Modern helpdesk software for growing teams
Freshdesk offers a free plan with ticketing, email support, and basic automation, making it accessible for small businesses. Its AI features (Freddy AI) help suggest responses and auto-categorise tickets. Used by 60,000+ businesses globally.

Social Media
Visual social media planner for Instagram
Later started as an Instagram scheduler and has grown into a full social media calendar. Its visual grid planner is unmatched for Instagram-heavy brands. Includes AI caption writing, analytics, and a link-in-bio tool.

HR & Hiring
Pre-employment testing platform
TestGorilla offers 400+ skills tests for pre-employment screening, covering cognitive aptitude, personality, coding, and job-specific skills. Free plan included. Helps SMBs hire objectively based on evidence.

SEO
Keyword research made simple
Mangools offers KWFinder for keyword difficulty analysis, SERPChecker for SERP analysis, and SERPWatcher for rank tracking in a visually friendly suite. Very popular with SMBs who find Ahrefs overwhelming. Great value.

Social Media
Category-based social media scheduling
SocialBee uses a category-based posting system to keep your content mix balanced, recycling evergreen content automatically. Its AI Copilot creates captions and visuals. Great for businesses wanting a hands-off social media engine.

SEO
Research, outline, and write SEO content in a fraction of the time

Customer Service
Chat marketing automation for Messenger & Instagram
ManyChat automates conversations on Facebook Messenger, Instagram DM, WhatsApp, and SMS. It's widely used for e-commerce support and marketing automation combined. Free plan supports up to 1,000 contacts.

Sales & CRM
CRM that fills itself for B2B SMBs
Salesflare automatically logs emails, meetings, and calls from Gmail, Outlook, and LinkedIn, eliminating manual data entry. It surfaces opportunities and suggests follow-ups using AI. Purpose-built for B2B small businesses.

AI Agents
Build AI employees that run your workflows 24/7 โ no code required

Accounting & Finance
Automated sales tax compliance
TaxJar automates sales tax calculation, collection, and filing for e-commerce businesses in the US. It integrates with Shopify, WooCommerce, Amazon, and more. Saves SMBs from costly sales tax compliance errors.

E-commerce
SMS marketing for Shopify brands
Postscript is a leading SMS marketing platform built exclusively for Shopify, with advanced segmentation, campaign analytics, and a conversational SMS feature. Particularly strong for DTC brands with high customer lifetime value.

Scheduling & Admin
Open-source Calendly alternative
Cal.com is an open-source scheduling platform with a generous free hosted plan and self-hosting option for privacy-first businesses. It supports all major calendar integrations and video conferencing tools.

SEO
Technical SEO crawler for site audits
Screaming Frog's SEO Spider crawls websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Free for up to 500 URLs. The go-to technical SEO tool for agencies and developers.

Writing & Content
AI writing assistant for marketing teams
Jasper uses AI to help small businesses write blog posts, ads, emails, and social copy faster. It offers 50+ templates and a brand voice feature to keep content consistent. Ideal for marketing teams that need high-volume content without a full writing staff.