180 tools reviewed for small business owners

Social Media
All-in-one social media analytics and scheduling
Metricool combines scheduling, analytics, competitor analysis, and ad management across multiple social platforms. Its free plan is quite generous. Popular with freelancers and small agencies for its combination of features at low cost.

Writing & Content
AI writing assistant for marketing teams
Jasper uses AI to help small businesses write blog posts, ads, emails, and social copy faster. It offers 50+ templates and a brand voice feature to keep content consistent. Ideal for marketing teams that need high-volume content without a full writing staff.

Analytics & Data
E-commerce analytics and attribution
Triple Whale is an e-commerce analytics platform built for DTC brands running paid ads, offering pixel-based attribution, profit dashboards, and AI-powered insights. Integrates with Shopify, Facebook Ads, and Google Ads.

Scheduling & Admin
Open-source Calendly alternative
Cal.com is an open-source scheduling platform with a generous free hosted plan and self-hosting option for privacy-first businesses. It supports all major calendar integrations and video conferencing tools.

SEO
AI content grading that tells you exactly what to include to outrank the competition
Clearscope provides content reports that show which terms and topics to include to rank for target keywords, integrating with Google Docs and WordPress. Highly accurate NLP-based analysis. Popular with content teams prioritising quality.

Video & Media
Personalised video for sales and marketing
Vidyard enables sales teams to record personalised videos for prospects and track when they watch them. AI script writing and video messaging integrate with HubSpot, Salesforce, and Gmail. Free plan available.

Scheduling & Admin
AI that builds your daily schedule automatically
Motion automatically builds your ideal daily schedule by prioritising tasks and meetings, rescheduling automatically when plans change. It connects to your calendar and task list. One of the most advanced AI scheduling tools available.

Video & Media
Video hosting for marketing teams
Wistia hosts marketing videos with customisable players, lead capture forms in videos, chapter menus, and detailed viewer analytics. Its SEO-friendly embeds keep traffic on your own site rather than YouTube.

Sales & CRM
Feature-rich CRM for growing businesses
Zoho CRM offers a free plan for 3 users and an AI assistant (Zia) that predicts deal outcomes and recommends the best time to contact leads. Deep integration with the Zoho suite makes it compelling for businesses already in that ecosystem.

AI Agents
Build, test, and deploy voice AI agents in minutes

E-commerce
Reviews, loyalty, and SMS for e-commerce
Yotpo provides product reviews, loyalty programmes, referrals, and SMS marketing in one e-commerce marketing platform. Its reviews widget boosts conversion rates, while the loyalty programme drives repeat purchases.

E-commerce
SMS marketing for Shopify brands
Postscript is a leading SMS marketing platform built exclusively for Shopify, with advanced segmentation, campaign analytics, and a conversational SMS feature. Particularly strong for DTC brands with high customer lifetime value.

Social Media
Modern social media tool with review management
Vista Social is a newer social media platform that includes review management (Google, Yelp, TripAdvisor), making it unique for local businesses. AI writing tools and affordable pricing make it a strong Buffer alternative.

Analytics & Data
Digital analytics for product-led growth
Amplitude provides deep product analytics including funnel analysis, user journey mapping, and retention cohorts. Free plan supports up to 10M events/month. The go-to for product-led growth SaaS companies alongside Mixpanel.

SEO
Technical SEO crawler for site audits
Screaming Frog's SEO Spider crawls websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Free for up to 500 URLs. The go-to technical SEO tool for agencies and developers.

Social Media
Social media collaboration for teams and agencies
Planable focuses on team collaboration and client approvals, letting agencies and marketing teams preview, comment on, and approve social posts before publishing. The free plan supports 50 posts. Loved by agencies for streamlined client sign-off.

SEO
All-in-one SEO platform with rank tracking, site audit, and AI content tools โ at half the price of Semrush
SE Ranking covers rank tracking, keyword research, site audits, competitor analysis, and backlink monitoring at more affordable pricing than Ahrefs or SEMrush. Its white-label reporting makes it popular with small agencies.

Accounting & Finance
Complete accounting for growing businesses
Zoho Books is a GST/VAT-compliant accounting platform with a free plan for businesses under $50k annual revenue. It integrates deeply with Zoho CRM, Inventory, and other Zoho tools. Strong for businesses already in the Zoho ecosystem.

Marketing Automation
Beautiful email marketing for creators
Flodesk offers stunning email templates and simple automation at a flat monthly fee regardless of list size, making it uniquely cost-effective for growing lists. Popular with photographers, coaches, and creative businesses.

AI Agents
Build, deploy, and manage AI agents and multi-agent teams without writing code

Sales & CRM
The CRM for Google Workspace users
Copper is built natively for Google Workspace, embedding inside Gmail to log emails and update deals without leaving your inbox. AI features auto-populate contact data. Ideal for SMBs that live in Google tools.

Sales & CRM
AI-powered CRM from Freshworks
Freshsales includes Freddy AI for lead scoring, deal insights, and activity suggestions. The free plan supports unlimited users with basic features. Part of the Freshworks suite, making it easy to pair with Freshdesk for support.

Social Media
Social media management with an inbox
Agorapulse provides social media scheduling, monitoring, and a unified inbox for managing all messages and comments. Its ROI reporting shows which social activities drive business results. Generous free plan for solo users.

SEO
SEO software and tools trusted since 2004
Moz Pro offers keyword research, link building, site audits, and rank tracking with a strong educational community. Its MozBar browser extension is widely used. MozLocal is a popular local SEO tool for brick-and-mortar businesses.