AI Tools Directory
180 tools reviewed for small business owners
Veed.io
Design & Creative
Online video editing and creation
Veed.io makes video editing accessible to non-technical users with automatic subtitles, AI avatars, screen recording, and social media export presets. Great for SMBs creating marketing videos without a video editor.
- AI auto-subtitles
- Video editing
- AI avatars
Content MarketersE-commerceEducators
Freemium
Wistia
Video & Media
Video hosting for marketing teams
Wistia hosts marketing videos with customisable players, lead capture forms in videos, chapter menus, and detailed viewer analytics. Its SEO-friendly embeds keep traffic on your own site rather than YouTube.
- Video hosting
- Lead capture in-video
- Viewer analytics
Marketing TeamsSaaSB2B Companies
Freemium
Toggl Hire
HR & Hiring
Skills-based hiring to find the right people
Toggl Hire uses skills tests and video questions to help SMBs screen candidates before reviewing CVs, reducing bias and saving interview time. The free plan allows 3 active jobs. Strong for roles where skills matter most.
- Skills-based tests
- Video screening
- Candidate pipeline
Tech CompaniesAgenciesRemote-first Startups
Freemium
Metricool
Social Media
All-in-one social media analytics and scheduling
Metricool combines scheduling, analytics, competitor analysis, and ad management across multiple social platforms. Its free plan is quite generous. Popular with freelancers and small agencies for its combination of features at low cost.
- Multi-platform scheduling
- Competitor analysis
- Ad performance analytics
FreelancersSmall AgenciesConsultants
Freemium
Screaming Frog
SEO
Technical SEO crawler for site audits
Screaming Frog's SEO Spider crawls websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Free for up to 500 URLs. The go-to technical SEO tool for agencies and developers.
- Website crawler
- Broken link detection
- Duplicate content
SEO AgenciesDevelopersTechnical SEO Consultants
Freemium
ConvertKit
Marketing Automation
Email marketing for creators
ConvertKit is designed for creators, bloggers, and online educators, offering simple automation, landing pages, and a commerce platform for selling digital products. Free up to 1,000 subscribers. Beloved for its simplicity.
- Visual automation builder
- Landing pages & forms
- Creator commerce (sell products)
BloggersOnline EducatorsCoaches & Creators
Freemium
Motion
Scheduling & Admin
AI that builds your daily schedule automatically
Motion automatically builds your ideal daily schedule by prioritising tasks and meetings, rescheduling automatically when plans change. It connects to your calendar and task list. One of the most advanced AI scheduling tools available.
- AI daily schedule builder
- Auto-rescheduling
- Project management
SolopreneursConsultantsProductivity-focused SMBs
From $34/mo
Postscript
E-commerce
SMS marketing for Shopify brands
Postscript is a leading SMS marketing platform built exclusively for Shopify, with advanced segmentation, campaign analytics, and a conversational SMS feature. Particularly strong for DTC brands with high customer lifetime value.
- Shopify-native SMS
- Advanced segmentation
- Conversational SMS
DTC E-commerceSubscription BrandsHigh-LTV Shopify Stores
Freemium
Zoho CRM
Sales & CRM
Feature-rich CRM for growing businesses
Zoho CRM offers a free plan for 3 users and an AI assistant (Zia) that predicts deal outcomes and recommends the best time to contact leads. Deep integration with the Zoho suite makes it compelling for businesses already in that ecosystem.
- Zia AI assistant
- Lead & deal management
- Workflow automation
SMBs in Zoho ecosystemProfessional ServicesRetail
Freemium
Vapi
AI Agents
Build, test, and deploy voice AI agents in minutes
- Low-latency voice AI infrastructure
- Custom voice cloning and personas
- Function calling and tool use
Businesses building AI phone agents for sales or supportDevelopers building voice-enabled AI productsHealthcare, real estate, and service businesses with high call volume
Freemium
Planable
Social Media
Social media collaboration for teams and agencies
Planable focuses on team collaboration and client approvals, letting agencies and marketing teams preview, comment on, and approve social posts before publishing. The free plan supports 50 posts. Loved by agencies for streamlined client sign-off.
- Visual post preview
- Team & client approvals
- Multi-platform scheduling
Marketing AgenciesIn-house TeamsBrand Managers
Freemium
Zoho Books
Accounting & Finance
Complete accounting for growing businesses
Zoho Books is a GST/VAT-compliant accounting platform with a free plan for businesses under $50k annual revenue. It integrates deeply with Zoho CRM, Inventory, and other Zoho tools. Strong for businesses already in the Zoho ecosystem.
- GST/VAT compliance
- Invoicing & expenses
- Bank reconciliation
Zoho Ecosystem UsersSMBs in India & UKService Businesses
Freemium
SE Ranking
SEO
All-in-one SEO platform with rank tracking, site audit, and AI content tools — at half the price of Semrush
SE Ranking covers rank tracking, keyword research, site audits, competitor analysis, and backlink monitoring at more affordable pricing than Ahrefs or SEMrush. Its white-label reporting makes it popular with small agencies.
- Keyword rank tracker
- Website audit
- Competitor analysis
Small businesses wanting full SEO suiteFreelance SEOs managing multiple clientsAgencies needing white-label reporting
From $65/mo
Relevance AI
AI Agents
Build, deploy, and manage AI agents and multi-agent teams without writing code
- Drag-and-drop agent builder
- Multi-agent orchestration
- Tool library (100+ pre-built tools)
Agencies building AI products for clientsOperations teams automating complex multi-step workflowsBusinesses building internal AI assistants
From $19/mo
Flodesk
Marketing Automation
Beautiful email marketing for creators
Flodesk offers stunning email templates and simple automation at a flat monthly fee regardless of list size, making it uniquely cost-effective for growing lists. Popular with photographers, coaches, and creative businesses.
- Beautiful templates
- Unlimited subscribers (flat fee)
- Simple automation
PhotographersCoachesCreative Entrepreneurs
From $38/mo
Copper CRM
Sales & CRM
The CRM for Google Workspace users
Copper is built natively for Google Workspace, embedding inside Gmail to log emails and update deals without leaving your inbox. AI features auto-populate contact data. Ideal for SMBs that live in Google tools.
- Google Workspace native integration
- Auto-data capture from Gmail
- Pipeline management
AgenciesConsultanciesGoogle Workspace users
From $23/mo
Publer
Social Media
Advanced social scheduling at a fair price
Publer is a feature-rich social media scheduler with watermarking, UTM tracking, Instagram grid planner, and bulk scheduling. Free plan supports 3 accounts. Very competitive with Buffer and Later at lower price points for paid plans.
- Bulk scheduling
- Watermarking
- UTM link tracking
PhotographersE-commerceSmall Agencies
Freemium
Freshsales
Sales & CRM
AI-powered CRM from Freshworks
Freshsales includes Freddy AI for lead scoring, deal insights, and activity suggestions. The free plan supports unlimited users with basic features. Part of the Freshworks suite, making it easy to pair with Freshdesk for support.
- Freddy AI lead scoring
- Deal pipeline
- Email & phone integration
SMBs wanting AI lead scoringFreshworks usersStartups
Freemium
Front
Customer Service
Shared inbox for customer-facing teams
Front is a team inbox that handles email, chat, SMS, and social DMs in one collaborative workspace. It includes AI-powered summaries and reply drafts. Well-suited to small teams that need structured customer communication without heavy ticketing.
- Shared inbox
- AI reply drafts
- Multi-channel (email, chat, SMS)
LogisticsProfessional ServicesOperations Teams
From $19/mo
Moz Pro
SEO
SEO software and tools trusted since 2004
Moz Pro offers keyword research, link building, site audits, and rank tracking with a strong educational community. Its MozBar browser extension is widely used. MozLocal is a popular local SEO tool for brick-and-mortar businesses.
- Keyword research
- Rank tracking
- Site audit
Local BusinessesAgenciesSMB Content Marketers
Freemium
Integrately
Workflow Automation
1-click automation for small businesses
Integrately offers 20 million+ ready-made automations you can activate with one click, making it the easiest automation tool for non-technical SMB owners. Cheaper than Zapier for comparable use cases.
- 20M+ pre-built automations
- 1-click setup
- 1,000+ integrations
Non-technical SMBsSolopreneursSmall Retailers
Freemium
15Five
HR & Hiring
Continuous performance management
15Five uses weekly check-ins, OKRs, and 360-degree feedback to improve employee engagement and performance. AI-powered manager coaching nudges managers toward better conversations. Used by people-first SMBs.
- Weekly check-ins
- OKR tracking
- 360-degree reviews
Remote TeamsTech CompaniesConsultancies
From $4/mo
Expensify
Accounting & Finance
Expense reports that don't suck
Expensify automates expense reporting with SmartScan receipt capture, automatic expense categorisation, and one-click approval workflows. Its free plan covers individual use. Integrates with QuickBooks, Xero, and Netsuite.
- SmartScan receipt capture
- Auto-categorisation
- Approval workflows
Teams with field expensesConsultanciesProfessional Services
Freemium
InVideo
Video & Media
AI video generator for any use case
InVideo offers an AI video generator that creates complete videos from text prompts, plus a traditional template-based editor. Free plan includes watermarked exports. Covers everything from social media clips to promo videos.
- AI text-to-video
- 5,000+ templates
- Screen recording
MarketersEntrepreneursCourse Creators
Freemium