AI Tools Directory
180 tools reviewed for small business owners
Toggl Hire
HR & Hiring
Skills-based hiring to find the right people
Toggl Hire uses skills tests and video questions to help SMBs screen candidates before reviewing CVs, reducing bias and saving interview time. The free plan allows 3 active jobs. Strong for roles where skills matter most.
- Skills-based tests
- Video screening
- Candidate pipeline
Tech CompaniesAgenciesRemote-first Startups
Freemium
Supermetrics
Analytics & Data
Marketing data pipelines for reporting tools
Supermetrics automates the movement of marketing data from 100+ platforms (Google Ads, Facebook, LinkedIn, etc.) into Sheets, Looker Studio, Excel, and data warehouses. Saves agencies hours of manual data export.
- 100+ marketing connectors
- Google Sheets & Looker Studio
- Automated data refresh
Marketing AgenciesPerformance MarketersData Analysts
From $29/mo
Zoho CRM
Sales & CRM
Feature-rich CRM for growing businesses
Zoho CRM offers a free plan for 3 users and an AI assistant (Zia) that predicts deal outcomes and recommends the best time to contact leads. Deep integration with the Zoho suite makes it compelling for businesses already in that ecosystem.
- Zia AI assistant
- Lead & deal management
- Workflow automation
SMBs in Zoho ecosystemProfessional ServicesRetail
Freemium
Vidyard
Video & Media
Personalised video for sales and marketing
Vidyard enables sales teams to record personalised videos for prospects and track when they watch them. AI script writing and video messaging integrate with HubSpot, Salesforce, and Gmail. Free plan available.
- Personalised sales videos
- Video email
- Viewer tracking
B2B Sales TeamsMarketing AgenciesCustomer Success
Freemium
Amplitude
Analytics & Data
Digital analytics for product-led growth
Amplitude provides deep product analytics including funnel analysis, user journey mapping, and retention cohorts. Free plan supports up to 10M events/month. The go-to for product-led growth SaaS companies alongside Mixpanel.
- Event tracking
- Funnel & retention analysis
- User journey maps
SaaS CompaniesProduct TeamsMobile Apps
Freemium
Screaming Frog
SEO
Technical SEO crawler for site audits
Screaming Frog's SEO Spider crawls websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Free for up to 500 URLs. The go-to technical SEO tool for agencies and developers.
- Website crawler
- Broken link detection
- Duplicate content
SEO AgenciesDevelopersTechnical SEO Consultants
Freemium
Vapi
AI Agents
Build, test, and deploy voice AI agents in minutes
- Low-latency voice AI infrastructure
- Custom voice cloning and personas
- Function calling and tool use
Businesses building AI phone agents for sales or supportDevelopers building voice-enabled AI productsHealthcare, real estate, and service businesses with high call volume
Freemium
Wistia
Video & Media
Video hosting for marketing teams
Wistia hosts marketing videos with customisable players, lead capture forms in videos, chapter menus, and detailed viewer analytics. Its SEO-friendly embeds keep traffic on your own site rather than YouTube.
- Video hosting
- Lead capture in-video
- Viewer analytics
Marketing TeamsSaaSB2B Companies
Freemium
Triple Whale
Analytics & Data
E-commerce analytics and attribution
Triple Whale is an e-commerce analytics platform built for DTC brands running paid ads, offering pixel-based attribution, profit dashboards, and AI-powered insights. Integrates with Shopify, Facebook Ads, and Google Ads.
- E-commerce attribution
- Profit dashboard
- Facebook & Google Ads data
DTC E-commerce BrandsShopify MerchantsPerformance Marketers
From $129/mo
Motion
Scheduling & Admin
AI that builds your daily schedule automatically
Motion automatically builds your ideal daily schedule by prioritising tasks and meetings, rescheduling automatically when plans change. It connects to your calendar and task list. One of the most advanced AI scheduling tools available.
- AI daily schedule builder
- Auto-rescheduling
- Project management
SolopreneursConsultantsProductivity-focused SMBs
From $34/mo
Jasper AI
Writing & Content
AI writing assistant for marketing teams
Jasper uses AI to help small businesses write blog posts, ads, emails, and social copy faster. It offers 50+ templates and a brand voice feature to keep content consistent. Ideal for marketing teams that need high-volume content without a full writing staff.
- 50+ content templates
- Brand voice training
- SEO mode with Surfer integration
Marketing AgenciesE-commerce BrandsContent Creators
From $39/mo
Yotpo
E-commerce
Reviews, loyalty, and SMS for e-commerce
Yotpo provides product reviews, loyalty programmes, referrals, and SMS marketing in one e-commerce marketing platform. Its reviews widget boosts conversion rates, while the loyalty programme drives repeat purchases.
- Product reviews & ratings
- Loyalty & rewards
- Referral programme
E-commerce BrandsDTC RetailersSubscription Businesses
Freemium
Postscript
E-commerce
SMS marketing for Shopify brands
Postscript is a leading SMS marketing platform built exclusively for Shopify, with advanced segmentation, campaign analytics, and a conversational SMS feature. Particularly strong for DTC brands with high customer lifetime value.
- Shopify-native SMS
- Advanced segmentation
- Conversational SMS
DTC E-commerceSubscription BrandsHigh-LTV Shopify Stores
Freemium
ConvertKit
Marketing Automation
Email marketing for creators
ConvertKit is designed for creators, bloggers, and online educators, offering simple automation, landing pages, and a commerce platform for selling digital products. Free up to 1,000 subscribers. Beloved for its simplicity.
- Visual automation builder
- Landing pages & forms
- Creator commerce (sell products)
BloggersOnline EducatorsCoaches & Creators
Freemium
Vista Social
Social Media
Modern social media tool with review management
Vista Social is a newer social media platform that includes review management (Google, Yelp, TripAdvisor), making it unique for local businesses. AI writing tools and affordable pricing make it a strong Buffer alternative.
- Social scheduling
- Review management
- AI content writer
Local BusinessesRestaurantsRetail
Freemium
Planable
Social Media
Social media collaboration for teams and agencies
Planable focuses on team collaboration and client approvals, letting agencies and marketing teams preview, comment on, and approve social posts before publishing. The free plan supports 50 posts. Loved by agencies for streamlined client sign-off.
- Visual post preview
- Team & client approvals
- Multi-platform scheduling
Marketing AgenciesIn-house TeamsBrand Managers
Freemium
Zoho Books
Accounting & Finance
Complete accounting for growing businesses
Zoho Books is a GST/VAT-compliant accounting platform with a free plan for businesses under $50k annual revenue. It integrates deeply with Zoho CRM, Inventory, and other Zoho tools. Strong for businesses already in the Zoho ecosystem.
- GST/VAT compliance
- Invoicing & expenses
- Bank reconciliation
Zoho Ecosystem UsersSMBs in India & UKService Businesses
Freemium
Flodesk
Marketing Automation
Beautiful email marketing for creators
Flodesk offers stunning email templates and simple automation at a flat monthly fee regardless of list size, making it uniquely cost-effective for growing lists. Popular with photographers, coaches, and creative businesses.
- Beautiful templates
- Unlimited subscribers (flat fee)
- Simple automation
PhotographersCoachesCreative Entrepreneurs
From $38/mo
Relevance AI
AI Agents
Build, deploy, and manage AI agents and multi-agent teams without writing code
- Drag-and-drop agent builder
- Multi-agent orchestration
- Tool library (100+ pre-built tools)
Agencies building AI products for clientsOperations teams automating complex multi-step workflowsBusinesses building internal AI assistants
From $19/mo
SE Ranking
SEO
All-in-one SEO platform with rank tracking, site audit, and AI content tools — at half the price of Semrush
SE Ranking covers rank tracking, keyword research, site audits, competitor analysis, and backlink monitoring at more affordable pricing than Ahrefs or SEMrush. Its white-label reporting makes it popular with small agencies.
- Keyword rank tracker
- Website audit
- Competitor analysis
Small businesses wanting full SEO suiteFreelance SEOs managing multiple clientsAgencies needing white-label reporting
From $65/mo
Moz Pro
SEO
SEO software and tools trusted since 2004
Moz Pro offers keyword research, link building, site audits, and rank tracking with a strong educational community. Its MozBar browser extension is widely used. MozLocal is a popular local SEO tool for brick-and-mortar businesses.
- Keyword research
- Rank tracking
- Site audit
Local BusinessesAgenciesSMB Content Marketers
Freemium
Front
Customer Service
Shared inbox for customer-facing teams
Front is a team inbox that handles email, chat, SMS, and social DMs in one collaborative workspace. It includes AI-powered summaries and reply drafts. Well-suited to small teams that need structured customer communication without heavy ticketing.
- Shared inbox
- AI reply drafts
- Multi-channel (email, chat, SMS)
LogisticsProfessional ServicesOperations Teams
From $19/mo
Copper CRM
Sales & CRM
The CRM for Google Workspace users
Copper is built natively for Google Workspace, embedding inside Gmail to log emails and update deals without leaving your inbox. AI features auto-populate contact data. Ideal for SMBs that live in Google tools.
- Google Workspace native integration
- Auto-data capture from Gmail
- Pipeline management
AgenciesConsultanciesGoogle Workspace users
From $23/mo
Harvest
Scheduling & Admin
Time tracking and invoicing for project teams
Harvest combines time tracking with invoicing and expense tracking, sending automatic payment reminders. It integrates with Asana, Trello, and QuickBooks. Popular with agencies and consultancies that bill by the hour.
- Time tracking
- Invoicing & payments
- Expense tracking
AgenciesConsultantsFreelancers
Freemium