180 tools reviewed for small business owners
Marketing Automation
E-commerce CRM and email automation
Drip positions itself as an ECRM (e-commerce CRM), offering deep segmentation, email automation, and revenue attribution. It's particularly strong for multi-product stores that want granular customer behaviour tracking.
Customer Service
No-code chatbot builder for conversations
Landbot builds interactive chatbot flows for websites, WhatsApp, and Messenger without coding. It's popular for lead capture, customer onboarding, and FAQ automation. The visual builder is intuitive for non-technical SMB owners.
AI Agents
Deploy pre-trained AI agents that handle your business operations end-to-end
Marketing Automation
Marketing automation for SaaS companies
Encharge is built for SaaS and subscription businesses, with native integrations for Stripe, Segment, and product analytics tools. Behaviour-based automation triggers emails based on in-app actions, making it powerful for product-led growth.
SEO
AI that fixes your technical SEO automatically — no developer needed
Writing & Content
Paraphrase, summarise, and polish writing
QuillBot offers AI-powered paraphrasing, summarisation, grammar checking, and citation generation in one free tool. It's extremely popular with SMBs that need to repurpose content quickly. The Chrome extension works inside Gmail, Google Docs, and more.
Workflow Automation
AI automation agent for browser tasks
Bardeen automates repetitive browser tasks like scraping data, filling forms, and syncing information between web apps using a Chrome extension. Its AI recommends and builds automations. No-code required.
Workflow Automation
Low-code automation with code when you need it
Latenode is a newer automation platform combining no-code visual flows with the ability to add JavaScript nodes for custom logic. Its generous free tier and competitive pricing are attracting SMBs from Zapier and Make.
SEO
AI keyword research built for bloggers — finds low-competition keywords your competitors have missed
AI Agents
The original autonomous AI agent — set a goal, let it work until done
Social Media
Evergreen content automation for social
MeetEdgar automatically recycles your best content to keep social queues full with evergreen posts. It's focused on saving time for solopreneurs and small teams who can't consistently create new content. Simple but effective.
Scheduling & Admin
Find the best time to meet, instantly
Doodle solves group scheduling by polling participants on their availability and automatically finding the best meeting time. Its AI scheduling assistant can find slots for individuals without a poll. Free for basic use.
AI Agents
Open-source visual builder for LLM apps and AI agents — free to self-host
Social Media
Advanced analytics for Instagram and Facebook
Iconosquare specialises in deep Instagram and Facebook analytics with competitor benchmarking, content scheduling, and comment management. Popular with brands where visual social performance matters most.
Customer Service
CRM-powered customer service platform
Kustomer unifies customer data across all channels into a timeline view, giving support agents full context in every conversation. Its AI automates repetitive tasks and routing. Best for SMBs that have outgrown basic ticketing tools.
AI Agents
Assemble, configure, and deploy autonomous AI agents in your browser
Design & Creative
AI logo and brand identity platform
Tailor Brands creates logos, brand kits, and even sets up LLCs using AI. Its all-in-one branding and business formation offering is unique for new small business owners. Logo subscription includes social media kits and a basic website.
Accounting & Finance
Trusted accounting for small businesses
Sage Accounting is a well-established SMB accounting tool with strong VAT and tax compliance features, especially for UK businesses. AutoEntry (now Sage) captures receipts automatically. Long-trusted brand in accountancy circles.
Video & Media
Easy video maker for small businesses
Animoto is a simple drag-and-drop video maker popular with small businesses for product videos, slideshows, and social ads. Storyboard templates make it extremely accessible for non-video creators. Free plan available.
Scheduling & Admin
Easy scheduling automation for busy people
Calendly eliminates the back-and-forth of scheduling by letting people book time based on your live availability. It integrates with Google Calendar, Outlook, Zoom, and 700+ apps. Free plan supports one event type.
Customer Service
Conversational AI for sales and support
Drift pioneered conversational marketing and now offers AI chatbots that qualify leads and handle support queries simultaneously. Its free plan is limited but useful for testing. Best for B2B companies blending support with sales prospecting.
Analytics & Data
Multi-channel marketing reporting for agencies
Whatagraph automates marketing performance reports, pulling data from 40+ channels and producing visual client-ready reports. Primarily used by marketing agencies to save hours of manual reporting weekly.
