180 tools reviewed for small business owners

Workflow Automation
AI automation agent for browser tasks
Bardeen automates repetitive browser tasks like scraping data, filling forms, and syncing information between web apps using a Chrome extension. Its AI recommends and builds automations. No-code required.

Writing & Content
Paraphrase, summarise, and polish writing
QuillBot offers AI-powered paraphrasing, summarisation, grammar checking, and citation generation in one free tool. It's extremely popular with SMBs that need to repurpose content quickly. The Chrome extension works inside Gmail, Google Docs, and more.

Workflow Automation
Low-code automation with code when you need it
Latenode is a newer automation platform combining no-code visual flows with the ability to add JavaScript nodes for custom logic. Its generous free tier and competitive pricing are attracting SMBs from Zapier and Make.

AI Agents
Deploy pre-trained AI agents that handle your business operations end-to-end

Marketing Automation
Marketing automation for SaaS companies
Encharge is built for SaaS and subscription businesses, with native integrations for Stripe, Segment, and product analytics tools. Behaviour-based automation triggers emails based on in-app actions, making it powerful for product-led growth.

SEO
AI that fixes your technical SEO automatically โ no developer needed

SEO
AI keyword research built for bloggers โ finds low-competition keywords your competitors have missed
Social Media
Advanced analytics for Instagram and Facebook
Iconosquare specialises in deep Instagram and Facebook analytics with competitor benchmarking, content scheduling, and comment management. Popular with brands where visual social performance matters most.

AI Agents
Open-source visual builder for LLM apps and AI agents โ free to self-host

Customer Service
CRM-powered customer service platform
Kustomer unifies customer data across all channels into a timeline view, giving support agents full context in every conversation. Its AI automates repetitive tasks and routing. Best for SMBs that have outgrown basic ticketing tools.

Workflow Automation
Simple business workflow automation
Automate.io connects cloud apps with multi-step workflows and a visual bot builder. Now part of Notion, it offers competitive pricing for straightforward integrations. Free plan includes 300 actions/month.

Design & Creative
AI logo and brand identity platform
Tailor Brands creates logos, brand kits, and even sets up LLCs using AI. Its all-in-one branding and business formation offering is unique for new small business owners. Logo subscription includes social media kits and a basic website.

Customer Service
Conversational AI for sales and support
Drift pioneered conversational marketing and now offers AI chatbots that qualify leads and handle support queries simultaneously. Its free plan is limited but useful for testing. Best for B2B companies blending support with sales prospecting.

Analytics & Data
Multi-channel marketing reporting for agencies
Whatagraph automates marketing performance reports, pulling data from 40+ channels and producing visual client-ready reports. Primarily used by marketing agencies to save hours of manual reporting weekly.

Design & Creative
Photo editing and graphic design for marketing
PicMonkey is an accessible photo editor and graphic design tool popular with SMBs for creating social graphics, marketing materials, and editing product photos. Cloud storage keeps designs accessible across devices.

Scheduling & Admin
Easy scheduling automation for busy people
Calendly eliminates the back-and-forth of scheduling by letting people book time based on your live availability. It integrates with Google Calendar, Outlook, Zoom, and 700+ apps. Free plan supports one event type.

Marketing Automation
Email marketing trusted by small businesses
Constant Contact is one of the oldest and most trusted email marketing platforms for SMBs. It includes event management, social posting, and SMS. Strong customer support and ease-of-use make it great for non-technical business owners.

Sales & CRM
Simple CRM for small businesses
Capsule CRM is a no-frills, easy-to-use CRM for small businesses that just need contact management, deal tracking, and task management without overwhelming features. Free plan supports 2 users and 250 contacts.

Accounting & Finance
Trusted accounting for small businesses
Sage Accounting is a well-established SMB accounting tool with strong VAT and tax compliance features, especially for UK businesses. AutoEntry (now Sage) captures receipts automatically. Long-trusted brand in accountancy circles.

Video & Media
Easy video maker for small businesses
Animoto is a simple drag-and-drop video maker popular with small businesses for product videos, slideshows, and social ads. Storyboard templates make it extremely accessible for non-video creators. Free plan available.

AI Agents
Assemble, configure, and deploy autonomous AI agents in your browser

Design & Creative
AI-powered photo editing and design
Fotor combines photo editing with an AI image generator and graphic design templates. Its AI portrait enhancer and background remover are popular for e-commerce product photography. Free plan available.