180 tools reviewed for small business owners

Accounting & Finance
Capture and process receipts automatically
Dext (formerly Receipt Bank) extracts data from receipts and invoices automatically using AI, then pushes it to QuickBooks, Xero, or Sage. It eliminates manual data entry for expense management. Popular with accountants and their clients.

HR & Hiring
People management for high-performance teams
Lattice provides performance reviews, OKR tracking, employee engagement surveys, and compensation management. AI insights identify top performers and at-risk employees. Popular with SMBs wanting structured people management.

Design & Creative
Smart presentations that design themselves
Beautiful.ai uses AI to automatically adjust slide layouts as you add content, ensuring professional-looking presentations every time. Popular with SMBs that need to pitch to clients or investors. Team plan enables template libraries.

Design & Creative
Quick, impactful content creation from Adobe
Adobe Express offers professional templates, AI generative fill, text-to-image, and brand kit features in a simplified interface. Free plan is strong; premium unlocks Adobe Stock and full Creative Cloud integration.

AI Agents
Open-source AI agent platform โ build chatbots and agents that actually work

SEO
Find what your audience is searching for
AnswerThePublic visualises search questions and queries around any keyword, helping content teams uncover what their audience wants to know. Now owned by Neil Patel. Great for content ideation and blog planning.

SEO
SEO tool for budget-conscious marketers
Ubersuggest by Neil Patel offers keyword research, site audits, and competitor analysis at a fraction of Ahrefs' cost. Free plan provides limited daily searches. A great entry-level SEO tool for SMBs starting out with SEO.

Marketing Automation
Email, automation, webinars, and more
GetResponse is an all-in-one platform covering email, automation, landing pages, webinars, and paid ads. Its AI-powered email generator and subject line tool speed up campaign creation. Good for businesses running multiple marketing channels.

Sales & CRM
CRM inside Gmail, no new tool to learn
Streak turns Gmail into a CRM, adding deal pipelines, contact tracking, and email templates directly inside your inbox. The free solo plan is very capable. Loved by freelancers and small agencies who resist adopting a separate CRM.

Analytics & Data
KPI dashboards for data-driven SMBs
Klipfolio connects to 100+ data sources and builds real-time KPI dashboards for business metrics. Its PowerMetrics product makes it easy to define and track key business metrics. Popular with agencies for white-label reporting.

AI Agents
AI-powered project workspace where agents help you research, plan, and execute tasks

Social Media
Brand success platform for teams
Loomly offers content ideation, scheduling, approval workflows, and analytics. Its post inspiration feature surfaces trending topics and holiday content ideas. Popular with marketing teams that need structured content planning.

HR & Hiring
Powerful ATS designed for SMBs
JazzHR is a purpose-built ATS for small businesses, offering unlimited users, customisable workflows, and AI tools for screening and job descriptions. One of the most affordable full-featured ATS options for growing teams.

Video & Media
Turn content into compelling video, fast
Lumen5 uses AI to transform articles, blogs, and social posts into branded video content. Its free plan produces watermarked videos. Popular with content teams that want to repurpose written content into video without a videographer.

Sales & CRM
CRM + email marketing in one
Nutshell combines CRM and email marketing automation in one affordable platform, with AI writing assistance and a focus on ease of use. Its built-in sequencing and reporting make it a strong choice for small B2B sales teams.

Design & Creative
AI video generation and editing
Runway offers text-to-video, video-to-video, and AI-powered video editing tools. Its Gen-2 model is used by creative agencies and marketers for generating short-form video content without filming. Free plan includes limited credits.

E-commerce
Subscription and recurring payments for e-commerce
Recharge powers subscription billing for e-commerce brands, enabling product subscriptions, bundles, and gifting. Integrates deeply with Shopify and has processed $15B+ in subscription revenue. Best for subscription-first businesses.

AI Agents
Build custom AI agents and copilots for your business โ powered by Azure and GPT-4

HR & Hiring
All-in-one HR software for SMBs
Factorial HR covers time tracking, leave management, payroll (select countries), performance reviews, and hiring in one affordable platform. It's particularly popular in Europe. AI automates payroll calculations and compliance checks.

SEO
Visualise PAA questions for content planning
AlsoAsked maps out Google's People Also Asked questions in a visual hierarchy, helping content teams plan topic clusters and FAQ sections. Highly affordable and focused on a specific but valuable use case.

AI Agents
Build enterprise AI agents and workflows with a no-code drag-and-drop interface

Design & Creative
AI website builder for small businesses
Durable builds a complete small business website with copy and images in under 30 seconds using AI. It also includes a built-in CRM and invoicing tool. Designed specifically for service-based small businesses who want to get online fast.

Social Media
AI-generated social media content
Predis.ai generates complete social media posts including text, images, and video from a single prompt. It's excellent for businesses that struggle with content creation bandwidth. Free plan includes 15 AI generations per month.

Workflow Automation
Human-in-the-loop workflow automation
Relay.app builds automations that include human approval steps, making it ideal for workflows where you want automation plus human oversight. AI fills in automation steps. Growing Zapier alternative for approval-heavy processes.