65 tools reviewed for small business owners

E-commerce
Pop-up and email marketing for Shopify stores
Privy specialises in pop-up forms, email automations, and SMS for Shopify merchants. It's a lightweight Klaviyo alternative for smaller stores that don't need advanced segmentation. Easy to set up without marketing expertise.

Customer Service
Integrated customer support for e-commerce
Re:amaze offers live chat, helpdesk, chatbots, and push notifications in one platform. It integrates with Shopify, BigCommerce, and WooCommerce. A solid Gorgias alternative with broader channel support and competitive pricing.

Accounting & Finance
Bookkeeping done for you by real humans + AI
Bench pairs AI-powered bookkeeping software with a dedicated human bookkeeper. Businesses get monthly financial statements without doing any bookkeeping themselves. More expensive but completely hands-off.

Design & Creative
Smart presentations that design themselves
Beautiful.ai uses AI to automatically adjust slide layouts as you add content, ensuring professional-looking presentations every time. Popular with SMBs that need to pitch to clients or investors. Team plan enables template libraries.

AI Agents
AI agents built into Salesforce โ automate sales, service, and marketing workflows

Accounting & Finance
Capture and process receipts automatically
Dext (formerly Receipt Bank) extracts data from receipts and invoices automatically using AI, then pushes it to QuickBooks, Xero, or Sage. It eliminates manual data entry for expense management. Popular with accountants and their clients.

HR & Hiring
People management for high-performance teams
Lattice provides performance reviews, OKR tracking, employee engagement surveys, and compensation management. AI insights identify top performers and at-risk employees. Popular with SMBs wanting structured people management.

Analytics & Data
KPI dashboards for data-driven SMBs
Klipfolio connects to 100+ data sources and builds real-time KPI dashboards for business metrics. Its PowerMetrics product makes it easy to define and track key business metrics. Popular with agencies for white-label reporting.

E-commerce
Subscription and recurring payments for e-commerce
Recharge powers subscription billing for e-commerce brands, enabling product subscriptions, bundles, and gifting. Integrates deeply with Shopify and has processed $15B+ in subscription revenue. Best for subscription-first businesses.

Social Media
Brand success platform for teams
Loomly offers content ideation, scheduling, approval workflows, and analytics. Its post inspiration feature surfaces trending topics and holiday content ideas. Popular with marketing teams that need structured content planning.

HR & Hiring
Powerful ATS designed for SMBs
JazzHR is a purpose-built ATS for small businesses, offering unlimited users, customisable workflows, and AI tools for screening and job descriptions. One of the most affordable full-featured ATS options for growing teams.

Sales & CRM
CRM + email marketing in one
Nutshell combines CRM and email marketing automation in one affordable platform, with AI writing assistance and a focus on ease of use. Its built-in sequencing and reporting make it a strong choice for small B2B sales teams.

HR & Hiring
All-in-one HR software for SMBs
Factorial HR covers time tracking, leave management, payroll (select countries), performance reviews, and hiring in one affordable platform. It's particularly popular in Europe. AI automates payroll calculations and compliance checks.

AI Agents
Build custom AI agents and copilots for your business โ powered by Azure and GPT-4

Design & Creative
AI website builder for small businesses
Durable builds a complete small business website with copy and images in under 30 seconds using AI. It also includes a built-in CRM and invoicing tool. Designed specifically for service-based small businesses who want to get online fast.

Marketing Automation
E-commerce CRM and email automation
Drip positions itself as an ECRM (e-commerce CRM), offering deep segmentation, email automation, and revenue attribution. It's particularly strong for multi-product stores that want granular customer behaviour tracking.

SEO
AI keyword research built for bloggers โ finds low-competition keywords your competitors have missed

Marketing Automation
Marketing automation for SaaS companies
Encharge is built for SaaS and subscription businesses, with native integrations for Stripe, Segment, and product analytics tools. Behaviour-based automation triggers emails based on in-app actions, making it powerful for product-led growth.

Social Media
Evergreen content automation for social
MeetEdgar automatically recycles your best content to keep social queues full with evergreen posts. It's focused on saving time for solopreneurs and small teams who can't consistently create new content. Simple but effective.

AI Agents
Deploy pre-trained AI agents that handle your business operations end-to-end

SEO
AI that fixes your technical SEO automatically โ no developer needed
Social Media
Advanced analytics for Instagram and Facebook
Iconosquare specialises in deep Instagram and Facebook analytics with competitor benchmarking, content scheduling, and comment management. Popular with brands where visual social performance matters most.

Customer Service
CRM-powered customer service platform
Kustomer unifies customer data across all channels into a timeline view, giving support agents full context in every conversation. Its AI automates repetitive tasks and routing. Best for SMBs that have outgrown basic ticketing tools.

Design & Creative
AI logo and brand identity platform
Tailor Brands creates logos, brand kits, and even sets up LLCs using AI. Its all-in-one branding and business formation offering is unique for new small business owners. Logo subscription includes social media kits and a basic website.