65 tools reviewed for small business owners

Analytics & Data
Multi-channel marketing reporting for agencies
Whatagraph automates marketing performance reports, pulling data from 40+ channels and producing visual client-ready reports. Primarily used by marketing agencies to save hours of manual reporting weekly.

Accounting & Finance
Trusted accounting for small businesses
Sage Accounting is a well-established SMB accounting tool with strong VAT and tax compliance features, especially for UK businesses. AutoEntry (now Sage) captures receipts automatically. Long-trusted brand in accountancy circles.

Marketing Automation
Email marketing trusted by small businesses
Constant Contact is one of the oldest and most trusted email marketing platforms for SMBs. It includes event management, social posting, and SMS. Strong customer support and ease-of-use make it great for non-technical business owners.

Design & Creative
Photo editing and graphic design for marketing
PicMonkey is an accessible photo editor and graphic design tool popular with SMBs for creating social graphics, marketing materials, and editing product photos. Cloud storage keeps designs accessible across devices.

Accounting & Finance
Simple cloud accounting for small businesses
Kashoo is a straightforward accounting app with AI-powered transaction categorisation that learns from your habits. It's particularly valued for its simplicity and fast bank reconciliation. A solid QuickBooks alternative for very small teams.

Sales & CRM
CRM + automation for service businesses
Keap (formerly Infusionsoft) combines CRM, email marketing, and sales automation for service-based businesses. It includes appointment booking, invoicing, and follow-up automation. Higher price point but strong feature depth for solo operators and small service firms.

Writing & Content
Generate quality content at scale
Peppertype.ai offers AI-powered content generation focused on marketing copy and long-form articles. It supports team workflows and includes quality-scoring to help teams refine outputs. Good for agencies managing multiple client content needs.

Accounting & Finance
Bookkeeping for startups and growing companies
Pilot provides outsourced bookkeeping, CFO services, and tax prep powered by AI software with human expert review. Targeted at funded startups and fast-growing SMBs. Pricing is high but includes expert oversight.

Customer Service
Simple live chat for small businesses
Olark is a straightforward live chat tool with visitor tracking, chat transcripts, and basic automation. It lacks AI features but is reliable and easy to set up for businesses that just need live chat without complexity.

SEO
AI content intelligence that maps your entire topic authority and tells you exactly which articles to write next