AI-powered CRM, sales automation, and lead generation tools.
6 tools reviewed

Sales intelligence and outreach platform
Apollo.io gives SMBs access to a 275M+ contact database for prospecting, combined with email sequencing, dialler, and CRM. Its free plan includes 50 email credits per month. Excellent for outbound-driven small sales teams.

Feature-rich CRM for growing businesses
Zoho CRM offers a free plan for 3 users and an AI assistant (Zia) that predicts deal outcomes and recommends the best time to contact leads. Deep integration with the Zoho suite makes it compelling for businesses already in that ecosystem.

AI-powered CRM from Freshworks
Freshsales includes Freddy AI for lead scoring, deal insights, and activity suggestions. The free plan supports unlimited users with basic features. Part of the Freshworks suite, making it easy to pair with Freshdesk for support.

CRM inside Gmail, no new tool to learn
Streak turns Gmail into a CRM, adding deal pipelines, contact tracking, and email templates directly inside your inbox. The free solo plan is very capable. Loved by freelancers and small agencies who resist adopting a separate CRM.

Simple CRM for small businesses
Capsule CRM is a no-frills, easy-to-use CRM for small businesses that just need contact management, deal tracking, and task management without overwhelming features. Free plan supports 2 users and 250 contacts.