Best AI Video & Media Tools

CapCut

Free video editor loved by creators

CapCut is a free, feature-rich video editor with AI tools including auto-captions, background removal, text-to-speech, and viral template effects. Extremely popular for short-form content for TikTok, Instagram Reels, and YouTube Shorts.

• AI auto-captions
• Background removal
• Trending templates

Descript

Edit video by editing text

Descript lets you edit video and audio by editing the auto-generated transcript, making it uniquely easy for non-video editors. AI removes filler words, enhances audio, and creates clips for social media. Free tier available.

• Text-based video editing
• AI filler word removal
• Overdub (AI voice clone)

Opus Clip

AI repurposes long videos into viral clips

Opus Clip automatically identifies the most engaging moments in long-form videos and turns them into short clips for TikTok, YouTube Shorts, and Instagram Reels. AI adds captions, transitions, and b-roll. Free plan included.

• AI clip selection
• Auto-captions
• Virality score

Wistia

Video hosting for marketing teams

Wistia hosts marketing videos with customisable players, lead capture forms in videos, chapter menus, and detailed viewer analytics. Its SEO-friendly embeds keep traffic on your own site rather than YouTube.

• Video hosting
• Lead capture in-video
• Viewer analytics

Vidyard

Personalised video for sales and marketing

Vidyard enables sales teams to record personalised videos for prospects and track when they watch them. AI script writing and video messaging integrate with HubSpot, Salesforce, and Gmail. Free plan available.

• Personalised sales videos
• Video email
• Viewer tracking

InVideo

AI video generator for any use case

InVideo offers an AI video generator that creates complete videos from text prompts, plus a traditional template-based editor. Free plan includes watermarked exports. Covers everything from social media clips to promo videos.

• AI text-to-video
• 5,000+ templates
• Screen recording

Lumen5

Turn content into compelling video, fast

Lumen5 uses AI to transform articles, blogs, and social posts into branded video content. Its free plan produces watermarked videos. Popular with content teams that want to repurpose written content into video without a videographer.

• Blog-to-video AI
• Brand templates
• Stock media library

Animoto

Easy video maker for small businesses

Animoto is a simple drag-and-drop video maker popular with small businesses for product videos, slideshows, and social ads. Storyboard templates make it extremely accessible for non-video creators. Free plan available.

• Drag-and-drop video maker
• Storyboard templates
• Music library

HeyGen

Create AI avatar videos in minutes — product demos, explainers, social content

• AI avatars
• Voice cloning
• Video translation