Email marketing, campaign automation, and marketing analytics.
7 tools reviewed

Newsletter platform built for growth โ with monetisation and AI writing built in

Email and SMS for e-commerce growth
Klaviyo is the leading email and SMS marketing platform for e-commerce, with deep Shopify integration and AI-powered product recommendations. Free up to 250 contacts. Generates significant ROI for DTC and retail brands.

Simple, beautiful email marketing
MailerLite offers clean design, solid automation, and excellent deliverability on a generous free plan (1,000 subscribers). It includes website builder and e-commerce capabilities. One of the best free email tools for SMBs.

Email & SMS automation for e-commerce
Omnisend is built specifically for e-commerce with pre-built automation workflows for cart abandonment, welcome series, and post-purchase follow-ups. Free plan includes 500 emails/month. Strong Shopify and WooCommerce integrations.

Email marketing for creators
ConvertKit is designed for creators, bloggers, and online educators, offering simple automation, landing pages, and a commerce platform for selling digital products. Free up to 1,000 subscribers. Beloved for its simplicity.

Email, automation, webinars, and more
GetResponse is an all-in-one platform covering email, automation, landing pages, webinars, and paid ads. Its AI-powered email generator and subject line tool speed up campaign creation. Good for businesses running multiple marketing channels.