AI SEO tools, keyword research, and content optimization platforms.
6 tools reviewed
The #1 WordPress SEO plugin
Yoast SEO is the most installed WordPress plugin, helping website owners optimise content with real-time readability and SEO analysis. Premium adds internal linking suggestions and redirect manager. Essential for WordPress-based SMBs.

Technical SEO crawler for site audits
Screaming Frog's SEO Spider crawls websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Free for up to 500 URLs. The go-to technical SEO tool for agencies and developers.

SEO software and tools trusted since 2004
Moz Pro offers keyword research, link building, site audits, and rank tracking with a strong educational community. Its MozBar browser extension is widely used. MozLocal is a popular local SEO tool for brick-and-mortar businesses.

Visualise PAA questions for content planning
AlsoAsked maps out Google's People Also Asked questions in a visual hierarchy, helping content teams plan topic clusters and FAQ sections. Highly affordable and focused on a specific but valuable use case.

Find what your audience is searching for
AnswerThePublic visualises search questions and queries around any keyword, helping content teams uncover what their audience wants to know. Now owned by Neil Patel. Great for content ideation and blog planning.

SEO tool for budget-conscious marketers
Ubersuggest by Neil Patel offers keyword research, site audits, and competitor analysis at a fraction of Ahrefs' cost. Free plan provides limited daily searches. A great entry-level SEO tool for SMBs starting out with SEO.