
Pop-up and email marketing for Shopify stores
Privy specialises in pop-up forms, email automations, and SMS for Shopify merchants. It's a lightweight Klaviyo alternative for smaller stores that don't need advanced segmentation. Easy to set up without marketing expertise.

Subscription and recurring payments for e-commerce
Recharge powers subscription billing for e-commerce brands, enabling product subscriptions, bundles, and gifting. Integrates deeply with Shopify and has processed $15B+ in subscription revenue. Best for subscription-first businesses.