Business intelligence, data analysis, and reporting tools.
2 tools reviewed

Free heatmaps and session recordings from Microsoft
Microsoft Clarity is a completely free tool providing heatmaps, session recordings, and user behaviour insights. No session limits. AI insights surface key friction points. A serious competitor to Hotjar's free tier.

Free data visualisation and reporting
Looker Studio (formerly Google Data Studio) is a free tool for building interactive dashboards from Google Analytics, Sheets, BigQuery, and 800+ data sources. Essential for SMBs wanting professional-looking data reports at zero cost.